The terms black hat seo and white hat seo come up every time somebody talks about search engine optimization. These terms mean different things to different people, but they do have one theme in mind. Webmasters should know the differences between these 2 types of seo as their livelihood could depend on it. I wrote this article to discuss black hat and white hat seo methods and how they can effect your site’s ranking.
White hat search engine optimization is the use of tactics that the major search engines encourage web masters to do. These tactics are seo activities that you would have no problem telling the search engines you are engaging in.
Black hat search engine optimization is the use of tactics that try to manipulate the search engines into giving you higher rankings than you deserve. When the search engines find that you are participating in these tactics, they will usually drop your web site from their search engines. You might even find that the search engines decide to ban all of the web sites that are registered in your name. Web site owners that get all of their traffic from the free search engines will be shut down in one night.
Some might ask, why would anybody bother using black hat seo tactics? People use black hat search engine optimization because it is quick and easy and can get them ranked without the effort or the long wait that some of the other white hat methods entail. Examples of past black hat seo practices were key word stuffing, link farms, automated directory submissions, and even keyword stuffing a page with unrelated keywords in white font.
Unfortunately black hat search engine optimization is never a long term traffic building solution. Using black hat seo tactics may indeed get you some quick rankings, but it will always get you banned from the search engines. Like one large Minnesota seo company says, “you’ll never have to wonder if you will be found out, but you will have to wonder when you will be found out”.
White hat seo methods consist of manually submitting to relevant directories, writing original articles for article directories, and creating unique and genuine advertisements on relevant web sites. These methods will not only get you ranked well in the search engines, but they will also keep you ranked well in the search engines.
I hope this article gave you the information you need on black hat and white hat seo.