06
Oct 10

What SEO Conference Should I Go To?

Danny Sullivan

A friend of mine just asked me which SEO conference to go to next year. It didn’t take me long to list some of my favorite choices. If I could go to any conference for SEO it would be SMX. That’s where the cutting edge people are, in my opinion. SMX holds about four conferences a year in North America, four in Europe and a few in Asia. One “SMX Advanced” conference is put on each year in the U.S. and one in the U.K. The advanced would be my choice. That’s where you can expect the real SMO experts to speak and occasionally share some secrets. Danny Sullivan is the force that propels SMX and his reputation and contribution to the search marketing community has been unmatched. A large number of A-listers and working SEO’s follow his work on
SearchEngineLand.com.

Second choice for SEO only would be SES, aka Search Engine Strategies, which Danny was involved in earlier in his career.

Or for a broader experience than just SEO but with a heavy focus on SEO/SMO, you might head to pubcon PubCon. I will probably go to PubCon next year. It’s genesis is in the work of WebmasterWorld.com’s founder, Brett Tabke.

Image source: Wikipedia


14
Jul 10

Buzz About Hubs

Now this really is the biggest of them all in conditions of Google revenue or generating dollars by using Google AdSense or any other affiliate program. Links are what drive targeted traffic to some hub or a lens, or your blogs or anything you need or need to get targeted traffic to. Some men and women call it back links, however the idea is the same, it gets traffic, more specifically interested traffic, to a website which you need to have to promote with a click of a button. This may be the only way to make funds with any of these affiliate programs: linking correctly.

Why must you hire a hubs creation service? Why shouldn’t you take the time to create your own hubs yourself and not bother about hiring some “expert” to create your hubpages for you?

Are there any positive aspects to hiring an expert to assist create and manage your hubs for you? The truth is that you just can produce your own hubs by yourself, but the amount of time it needs to make a extremely captivating hub.

Building links also does additional than that. For example should you only have say 1 link with a blog or website, then it is possible to expect at least a bit of site visitors to that hub or blog. However, the far more you link, legitimately of course, and over time, the far more visitors than internet site will get. It also means that the search engines like google will also look favorably on your work.

Want Higher SE Rankings and Visibility

You may be a stellar writer but in the event you don’t know what search phrases to target and don’t realize the dynamics of keyword research, chances are which you may possibly not rank highly on the search engines for relevant search phrases and research terms. However, a hubs creation program knows what key words to target based on their marketplace analysis and website analysis.

Want Top quality Content backed by Experience and Account Management

But obviously you would like to make money, get targeted visitors and all that beneficial stuff. So you’ve developed some online works with good content, and have added some excellent keywords. (For keywords and phrases it helps in case you do some investigation utilizing Google AdWords or other applications of that nature, but do not spend all your time doing so), and most importantly you might be following the conditions of support on Google AdSense along with other affiliate programs, now it can be time to think big, or rather larger with links, and interlinking.

Most times, common hubs are a lot more appealing because of their content. A critical take a look at high profile hubpages will show that only those with the ability to draw wide readership as a result of the stellar information plus multimedia there in, tend to acquire ranked extremely on the search engines.

Originally posted at bearinghubs.com.


12
Jul 10

CJ Pay Per Call Looking Good

cj pay-per-call diagram

Commission Junction’s pay-per-call platform has been around for about a year or so, I’m guessing. The technology comes from Ring Revenue and several other affiliate networks besides CJ have deployed it and invited merchants to try it out. When it first was announce, I perked up because I know that in many campaigns, phone leads are more numerous and close easier than form leads. I marked that down on my things-to-test list and moved on.

Now that much time has passed, I see that the number of merchants signing on to the CJ pay-per-call platform is increasing. There were just a few, maybe six or eight when it first launched. Now, I it is in the high thirties.

What does it actually do? CJ Pay Per Call enables

tracking of leads and sales when consumers choose calling over clicking.

Pay Per Call advertising partnerships allow publishers to:

  • Get paid for driving calls
  • Earn higher commissions for delivering more qualified leads and sales
  • Promote a greater variety of online and offline products and services

Besides being easy to setup and manage, CJ assures publishers of the platform’s:

  • Toll-free trackable numbers unique to you
  • Reliable real-time tracking
  • Intuitive interface
  • Campaign transparency
  • Real-time reporting

It looks like payout is anywhere from around $1.00 to $25.00 and from what I can tell, the conversions appear to be good.

cj pay-per-call example

So who are the advertisers on this potentially sweet platform?

Looking at the list below with search volumes from the Google Keyword Tool, you can see that the big brand home services, healthcare and insurances names are the ones to target in organic search.

Pay Per Call Advertisers

So, I finally signed up with an advertiser. If I am approved, I’ll get a phone number for my advertiser, select placement and see what kind of results I get! I’ve got a good feeling about this. Thoughts on pay-per-call?


29
Jun 10

SEO Engine Optimizations Tips

Hey SMO Blogger friends. This is a guest post courtesy of  SEOengineoptimizations.com. Feel free to comment on this post or visit the author’s site for more SEO loving.

SEO Engine Optimizations

Yes, Lookup Engine Optimization (Web optimization) is critical for all sorts of businesses. Weather you’ve an e-commerce internet site or an informative website, static internet site or a dynamic internet site, Web optimization is beneficial for your on the net organization promotion. You must give Search engine optimization the same importance that a brick and mortar small business gave to a yellow page directory listing, years ago.

Web optimization services like research media advertising, organic research engine optimization, Internet advertising consultation and internet site analytics helps to boast your seek out engine ranking in top research outcomes and improve your business profits exponentially. Ranking high on search engines result page is extremely critical should you want specific customers visit your site.

For example suppose you might have site that sell school books. To grow your company and boost your profits, you require to boost your sales. To boost sales, you need visitors. Now, if your web site ranked high on search engine result page, you can get thousands of visitors every day who will be interested in purchasing your books. In short, when your web site is ahead of your competitor’s web page in search results, you may get thousands of visitors everyday out of which at least some will surely purchase your items.

Not only this, today Search engine marketing is considered as the best online enterprise promotion strategy, as it greatly emphasizes on addition of new & quality content to your website, frequently. This is important because customers nowadays heavily depend on Internet to gather information and if you might have optimized your web site content, there is higher probability that people will stay on to your web page for a longer duration and not move on to your competitor’s web page.

Search Engine Marketing is all about making your websites search engine optimization friendly so that company can prosper and you get higher return on investment (ROI). Another benefit of search engine optimization is that it increases your brand credibility in the market. People are more aware of your brand name and hence they return to you in the future when they have to have to make similar purchases.

Therefore Web optimization is a good investment and not an expense when it comes to web site promotion. You can target particular on the net traffic who will contribute in improving your conversion rate. Dominate search engines easily by ranking high on them by opting for Search engine optimisation services for your internet site.

Research engine optimization allows you to optimize your internet site and get the traffic. The lookup engines have complicated algorithms. The lookup engines use these algorithms to rank the websites. The research engines crawls the web pages and checks for various things. Few of them are:

  • Incoming links: the search engines check for the incoming links to a page when crawling. This is a major factor which contributes to the ranking of the internet site. The Google has clearly told the webmasters in their documentation to raise the number and quality of the incoming links in order to get better ranking.
  • Content and keywords: content is the most important thing. It has to be relevant to the internet site and it needs to be fresh. Anything which is not unique and is copied from the other on the internet sources, will be immediately spotted by the research engine bots and will make negative impact on your ranking. The keywords are also very critical. You may have to make sure that you are using the keywords with the proper density. Should you over do this, your content will be considered as spam. If you under do this, your content will be considered as irrelevant to the particular set of keywords. This means that you will have to check the keyword density.
  • Other various factors: there are many other factors which the seek out engines look for while crawling. These include the easy access to all the sections of the web page, easy to read content, meta tags etc.

Now that you know what the seek out engines look for, you can work to improve them. But how would you do these things if you do not have SEO tools for them? Take the example of keyword density. Is it possible for you to calculate the keyword density of the entire content without a tool? Can you read all the content and highlight the keywords and then make the calculation to determine the keyword density? I do not think so that any one can do it with so much content connected to every website these days. You may have to use the tools for this. You can find tools for every task and the only thing which you will have to do is to learn how to use the Search engine marketing tools.


28
Jun 10

The Black And White Seo Methods

The terms black hat seo and white hat seo come up every time somebody talks about search engine optimization. These terms mean different things to different people, but they do have one theme in mind. Webmasters should know the differences between these 2 types of seo as their livelihood could depend on it. I wrote this article to discuss black hat and white hat seo methods and how they can effect your site’s ranking.

White hat search engine optimization is the use of tactics that the major search engines encourage web masters to do. These tactics are seo activities that you would have no problem telling the search engines you are engaging in.

Black hat search engine optimization is the use of tactics that try to manipulate the search engines into giving you higher rankings than you deserve. When the search engines find that you are participating in these tactics, they will usually drop your web site from their search engines. You might even find that the search engines decide to ban all of the web sites that are registered in your name. Web site owners that get all of their traffic from the free search engines will be shut down in one night.

Some might ask, why would anybody bother using black hat seo tactics? People use black hat search engine optimization because it is quick and easy and can get them ranked without the effort or the long wait that some of the other white hat methods entail. Examples of past black hat seo practices were key word stuffing, link farms, automated directory submissions, and even keyword stuffing a page with unrelated keywords in white font.

Unfortunately black hat search engine optimization is never a long term traffic building solution. Using black hat seo tactics may indeed get you some quick rankings, but it will always get you banned from the search engines. Like one large Minnesota seo company says, “you’ll never have to wonder if you will be found out, but you will have to wonder when you will be found out”.

White hat seo methods consist of manually submitting to relevant directories, writing original articles for article directories, and creating unique and genuine advertisements on relevant web sites. These methods will not only get you ranked well in the search engines, but they will also keep you ranked well in the search engines.

I hope this article gave you the information you need on black hat and white hat seo.


18
Jun 10

How A Bad Neighborhood Affects Your Site

Numerous websites that use ethical SEO are not able to reach the top spots of the search engine results. The main reason why this situation happens can be chosen from the three: sandbox effect, over optimization or bad neighborhood.

With the sandbox effect that is experienced by all new websites, you just have to wait for a couple of weeks and your website will be indexed if you intellectually do organic SEO practices. Avoid excessive keyword stuffing and overdoing SEO practices if over optimization is committed.

Google is known to rank websites through the highest number of quality backlinks. Having numerous inbound links is way better than having many outbound links. If you have more inbound links, your website will rank higher but if you have more outbound links and those links will point to improper websites or the so called bad neighbors, you will be banned in Google.

It is not unfair to penalize you for having links to bad neighbors even if you do all the ethical SEO techniques for your website. On the other hand, Google is not capable of penalizing your website

Signs that a Website is a Bad Neighbor

Website is labeled as a bad neighbor if they practice keyword stuffing, content duplication, doorway pages, hidden texts and links, auto-generated web pages and misleading titles. Therefore, if you have a web page for link love, make sure to check the links if they are bad neighbors or not.

When checking, the first thing you need to do is see if the website is indexed on Google through typing this on the search box, site: www.domain-name.com. From time to time, check your outgoing links so that you will avoid Google penalties. A clean coded website with quality SEO always get the highest spot on the search engine results page.


15
Jun 10

7 Helpful Tips To Optimize WordPress Blogs

WordPress is a famous blog publishing tool powered by PHP and MySQL. There are many WordPress blogs around the net but most of them are not optimized for search engines especially Google. Besides, it is never too late to start optimizing your website powered by WordPress blogs. Here are the 7 sections of WordPress you need to prioritize to improve search engine ranking.

1. Permalinks

Make certain that the settings of your blog’s permalinks are readable. Permalink means permanent link or permanent URL. If you want to change the default permalink, go to Settings then Permalinks in the WordPress Dashboard. Make your permalink consisted of the category and the post name.

2. All in One SEO Pack – WordPress Plugin

Using all in one SEO pack, you are capable of making customized meta keyword and meta description tags of your home page and blog posts.

3. Long Tail SEO

Every blog post must be optimized for long tail keywords for there is a great chance of getting good traffic since searchers today are more specific with their searches.

4. Social Bookmarking

Every post in your blog must be submitted to popular social bookmarking sites such as Digg and StumbleUpon. Your blog will increase its traffic and the number of your backlinks is incremented with the use of social bookmarking.

5. Homepage of your WordPress Blog

Optimize the homepage of your blog more than any web pages. Pick at least two less popular key terms related to your niche. Make sure to mention the keyword phrases in the title tag, meta description and of course in the content of your blog.

6. Google XML Sitemap – WordPress Plugin

This tool helps you to easily generate an up-to-date sitemap in order for the posts and pages of your blog to be indexed immediately.

7. Link Building

Building lot of backlinks for your blog is one of the greatest ways to improve search engine ranking. Various methods can be used to build links like article marketing, directory submission, blog commenting, press releases, link exchange, social bookmarking and forum posting.


15
Jun 10

Common Link Building Mistakes

One of the most significant SEO techniques is link building. Link building is costly when it comes to time and funds. Stated below are some of the common link building mistakes when doing link building.

– No Follow Backlinks

Building links through link exchange with fellow webmasters is still one of the white hat SEO techniques. Sadly, some webmasters betray you. Do not shell out for backlinks or any other offers because eventually you’ll found out the links are no follow and you’ve been scammed.

– Obsolete Anchor Texts

It’s nice to have your websites with links coming from websites with high PageRank. But if the anchor text in your hyperlinks is “More…” or “Click here”, it’s completely useless. Remember your aim is to create backlinks using your target keywords. If your hyperlink doesn’t contain the target keywords, it carries no effect to your website. There are available backlink checker tools on the net like Backlink Analyzer.

– Links Coming from Images

Links from images are somehow more attractive than links from anchor text. Anchor text is better than images in SEO world.

– ALT Attributes

Links coming anchor text are way better than links from images. You can still use the image if the anchor text is not doable to use for backlinks. Make sure to put the keyword on the ALT attribute of the image because spiders can read it.

– Links from Not Related Websites

The most frequent error in link building is having links from unrelated websites. The significance of a link coming from websites that are not associated to your niche is very low. It’s not easy to obtain links from related sites but once you get them, it’s really worth the effort, skills and wait.

Backlinks, inbound links or hyperlinks are exceedingly essential. To improve search engine ranking, focus your attention to the links pointing to your site. Remember, it’s good if you monitor the links going to your site.


15
Jun 10

Essence Of Anchor Text

It is significant to utilize anchor text in order to improve search engine ranking. Anchor text is directly correlated with inbound links. When you leave comments to blogs or submit articles with links, use anchor text and not the URL only. It’s pretty hard to reach the top spot with competitive keyword because you will compete with a lot of companies while the less popular keywords or long tail keywords are easy to optimize if you will follow the tips below.

1. The anchor text should be mentioned in the title tag, meta description and meta keyword tags.

2. Make your domain name named after your anchor text or at least included.

3. The anchor text must be included in the first sentence of the website.

If you want to get high rankings, optimize all your web pages. For every web page, different meta tags and title must be used because some search engines tag this situation as errors.

For example you want to optimize a web page with the keyword “ecommerce SEO”. Here are the ways you need to follow.

1. Make sure to insert “ecommerce SEO” in the meta keyword and meta description tags of the website.

2. Ensure that the first sentence of the article stated “ecommerce SEO”.

3. The Universal Resource Locator must be like this: http//yourdomain.com/ecommerce-seo.html and not like this: http://www.yourdomain.com/copy.php?uid=0201. If you really aim for that specific keywords you can use ecommerce SEO itself as the domain name like this: http://www.ecommerce-seo.com.

4. The web page with the highest Google PageRank must have links going to the page you are optimizing using “ecommerce SEO” as anchor text.

5. Leave quality backlinks to websites related to your niche with “ecommerce SEO” as anchor text.

The mission to rank high in search engines using the target keywords or anchor text will not be difficult if you will follow the plain and simple tips above.

 


08
Mar 10

Weird Google

Weird Google Search Results

I got the above when I was searching on Google for a SMO product I heard about on a podcast called knowem. It basically helps companies reserve their social media profiles across the multitude of social sites, keep away squatters, that type of stuff. Apparently my desktop brought up a page that was intended for mobile.

Weird Google Search Results2

I have no idea what this error means. It seems to be saying that a previous page (a google search results page) is sending me to a TechCrunch page. Why would Google provide a warning about a redirect from google.com?

I invite your opinions about these two screen caps.