It is said that the definition of insanity is doing the same thing over and over and expecting different results. This statement should probably be told to many of the current wanna be Internet marketers out there. Many people are doing the same old seo tactics and not making any head way. This article was written to cover the fundamentals of what a web site’s seo campaign should look like.
The first thing a new web master needs to do is to ensure that all of his on page optimization has been done. This includes setting up proper headings, meta tags, and internal linking structure. It is not a good idea to start working on back links until this step has been done. However, many web masters try to do just this and later wonder why their web site is not ranking well.
Now, the web site owner should do some ethical link building and off page seo for their site. Submitting to big paid directories like Best Of The Web, JoeAnt, and the Yahoo directory should be done before going into paid niche directories. After the DMOZ and all of the other free directories can be submitted to at a manual submission rate.
Next you’ll want to write some great articles to submit to the article directories. These can be great for both building links and generating traffic via click throughs from your article. If you want to be viewed as your niche expert than you will want to write many great articles for distribution.
Once you’ve done this feel free to start making posts in blogs and forums to create more links and web site visitors. Posting in forums is also usefull for getting closer to your prospects and learning what you can do to earn their business. A great Minneapolis seo company has let us know that forums are also great for providing feed back to the web master.
Once you’ve taken these steps you can go ahead and try some of the other techniques like video creation and press releases. These steps can be the difference between mediocre search engine rankings and first page search engine rankings.