Learning SEO can be done the easy way or hard. The easy way requires you to tap the services of SEO experts and learn from them, while the hard way is getting into it all by yourself. I learned SEO by accident, never really intending to become the self-professed expert that I am. But despite the cheap route I made, I am doing rather well if I say so myself.
This is not supposed to be a step by step guide to learning SEO, so if you follow the steps I myself have taken, our results may vary so take what I have to say with a grain of salt and keep this as sort of a reference guide on what you can choose to do.
It all began when after a few months after the launch of my online business. My service was a popular and strong one, one that I believed would reap in profits from all over. Imagine then my dismay when after a couple of months, my sales were abysmal. It was then I knew that I needed something to market my business. Something effective, yet cheap, since I wasn’t really earning much then.
I then searched around until I saw several blogs about how to do SEO. Search engine optimization was a phenomenon I only heard about, but thought was useless. But then, my desperate situation pulled me to learn more about it and find out first hand if it really works. After all, what am I to lose? Profits were close to nil, I figured the only way left to go then, was up.
So I devoured all the information in those blogs. Reading through the archives, keeping myself updated with each new post, etc. Days turned to weeks turned into months, until I had a basic understanding how it all works and how to tie it all together. I applied what I learned. From on page optimization to building links and everything in between. I did all I could.
Lo and behold, after a few weeks of this, my sales went up. Not by much, but enough for me to take notice. I didn’t attribute it first with the SEO, but when sales exploded I analyzed what had happened. Turned out, the SEO worked and I was in the front page of Google. Amazing. So until now, I keep on doing SEO, learning all new things about it, and applying everything I learn. I want to have the number one position and keep it there.