25
Apr 11

Google History – A Glance Back

Google History

A lot of folks wonder what the word “Google” actually means. Old schoolers recall that it’s a rephrasing of the word, “googol,” which is the mathematical speak determines 1 adopted by a hundred zeros. Depending on the degree of passion you have for math, that is both the greatest or most tard-worthy name for a search engine company. Despite the name. It stuck.

The Rub

Larry Page and Sergey Brin co-based Google in January of 1996, then known as BackRub. The boys had been in the early twenties and basic computer geeks. Sergey was born in Moscow, alum of the College of Michigan and visiting Stanford. Larry was assigned to be his guide. Throughout this go to, they obviously hit it off or immediately no person would give a hoot about linking strategies.

Although men and the title “BackRub” may elevate some questions, the title actually referred to a way for producing search engine rankings. Particularly, the BackRub search engine was designed to investigate the “oneway links” to a site. Though BackRub developed a following with these in the know, nothing a lot happened for a few years.

1998

As with most new companies, the boys wanted some severe cash. The brass at Yahoo’s eyebrows were raised momentarily, but eventually the interest subsided. Sun Microsystems, of all firms, provided an answer. Andy Bechtolsheim was one of the founders of Solar and, thus, had the mandatory deep pockets. $100,000 later, the new search engine firm was on the way in which to stardom.

New Name

As legend has it, BackRub turned Google for a somewhat humorous reason. Apparently, Bechtolsheim unintentionally made the $100k try to “Google, Inc.” You may make your individual guess as to which one of many boys mentioned, “Hey, I have an concept for a new name.” In September of 1998, Google opened a small office in Menlo Park, California. The rest, as they say, is history.

Immediately, Google is based in Mountain View, California. Google prefers electronic mail communication, but you can get a stay voice by calling (650) 623-4000. If you happen to actually want to speak to them, refuse a cost from the company on the credit card you utilize for Adwords. They may contact you pretty rapidly!

The company went public in 2004 [GOOG] and started trading around 100 to 125 USD range and now has a stock value of many times that. Larry and Sergey are sickeningly wealthy. One can assume that Andy Bechtolsheim is also doing all right.

The Future

In the last year or so, Google has actually received its fair share of criticism. PageRank is almost useless in relation to ranking in search results. At the time of this writing, PageRank hasn’t worked for three days, which implies a change, shuffle, dance or whatever you need to name it’s coming.

On the competitors front, issues are a bit murky. It appears per week doesn’t go by and not using a patent lawsuit being filed against the company. MSN and Yahoo have began to lift the extent of competition and extra shall be coming. Google’s reliance on AOL as a visitors supply is also a bit troubling given the continuous lack of market share by the corporate that almost brought Time Warner down. Gmail is dogged by patent points, not to point out questions on violations of the privateness of users. All and all, issues are not as rosy compared to a couple years in the past, however they will hardly be known as bad.

Your guess is nearly as good as mine in relation to predicting if Google will change into just another search engine. Personally, I think it is going to, but not due to any of the above. As an alternative, the evolution of the Internet suggests there will likely be a subsequent “huge thing.” Who knows, possibly Google will get a Grub [Grub.org] in its Nutch [Nutch.org].

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Google: from garage to search giant and beyond

Image source: flickr


08
Feb 11

Writing For The Internet: How Good Copy Turns Into Dangerous Advertising

Sunset behind my desk

In relation to writing web sites, what is nice for the search engines is commonly not good marketing.

Why? Because virtually inevitably, if you write to please the various search engines, you write about the features of your service. But you need to be writing about the advantages in your customers.

It is a fundamental downside and one it’s a must to take into account at each stage of creating the copy to your website. It’s important to achieve a stability between writing for folks or writing for search engine robots. The balance will probably be subtly completely different for every business. You may most likely need to preserve experimenting. It all relies upon really on how important search engine visitors will probably be to your organisation. First a fast recap on the basic concern of search engine copy.

Search engine optimisation (typically known as web optimization) mainly means ensuring your website ranks extremely with Google and different search engines. Google wants to provide people the best, relevant information. It does this by reading the copy in your website.

If sure words are used frequently, Google will calculate that the location is related for that “key phrase”. When folks seek for that key phrase, Google flags your web site as one worthy of consideration.

So, when a copywriter creates his own website, he tries to make use of the phrase “copywriter” as continuously as possible.

It is no good just listing the phrase either. It must be in actual sentences. What’s extra, it’s much better to use the keyword at or near the start of a sentence. You also want the key phrase in the main headline, in the first paragraph, and as often as possible thereafter. So, you end up writing about you, the copywriter, and the copywriting you can offer. Options of your service.

The place are your prospects in all this? Any good copywriter, in reality even an entire newbie,  knows that it is advisable to flip the features of your service into benefits for the customer. It is simply good marketing.

The copywriter ought to be explaining how he can improve sales, appeal to prospects, save the consumer money, present exceptional service and so on.

The identical is likely to occur no matter enterprise you are in. If you happen to’re a graphic designer, a shopper would possibly come to you as a result of they need you to create knowledgeable picture for his or her business.

But they don’t seek for “professional image”, “design influence”, or  “creativity”. They search for “graphic designer.” So your copy has to keep mentioning “graphic designer” this, “graphic designer” that.

What’s the resolution? If you understand an easy one, please share the secret. For most organisations and companies, the answer is going to be a balance. It’s essential know how essential Google searches are to you. If the answer is “not a lot” as a result of guests come from other sources – perhaps by a unsolicited mail campaign, Web advertising clicks, or because they are a regular buyer and have you bookmarked – then your copy should weighted extra in direction of good advertising, with much less emphasis on search engine robots.

But if Google searches are all the pieces to your organisation, then you definately’ll need to play the game by their rules.

Rigorously written copy can at least attempt to play each games. You can hold using keywords, however at all times keep in mind that you have to bring the main target again onto benefits to your customer.

It isn’t straightforward, and it can be a painstaking process. But that in essence, is what good web writing needs to be about: retaining one eye on the major search engines and pleasing them when vital, but all the time bringing it back to people, to clients, to benefits. As a result of that’s good marketing.

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SEO Services Singapore


25
Jan 11

Google Postini Thinks Google Places is Spam

Google Postini Blocking Google Places

Google Apps aka Google Postini is a spam blocking service that works rather well if you can ever get it configured on your server. Thanks, Google for buying Postini (notice how I just assume Google purchased this company instead of developed it in-house at Google Labs).

All SEO practitioners know that Google prefers algorithmic solutions over manual pulls. Well, it looks like that practice has carried through to their spam blocking email software, Postini, which thinks that the Google Places email carries all the hallmarks of spam. Of course, there is one possibility worth considering. What is this is actually not from Google and someone is spoofing Google?


20
Jan 11

Just Tweet It

Michael Jackson - Just Tweet It

They told him don’t you ever follow around here
Don’t wanna see your Facebook, you better disappear
SMO is in their eyes and their keywords really clear
So tweet it, just tweet it

You better follow, you better list who you can
Don’t wanna see no blood, don’t be a macho man
You wanna be twough, better list what you can
So tweet it, but you wanna be twread

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright
Just tweet it, tweet it
Just tweet it, tweet it
Just tweet it, tweet it
Just tweet it, tweet it

They’re out to get you, better RT while you can
Don’t wanna be a boy, you wanna be a man
You wanna stay alive, better do what you can
So tweet it, just tweet it

You have to show them that you’re really not scared
You’re microbloggin’ your life, this ain’t no truth or dare
They’ll kick you, then they tweet you,
Then they’ll tell you it’s fair
So tweet it, but you wanna be bad

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright
Just tweet it, tweet it
tweet it, tweet it, tweet it

tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or who’s tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright
Just tweet it, tweet it
tweet it, tweet it, tweet it

tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or who’s tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Just tweet it, tweet it
tweet it, tweet it, tweet it


13
Dec 10

Taking HostDime to the Woodshed

Hey buddy, can you spare a HostDime? Here’s 2 cents…

HostDime Top 10 Bad Host List

This is not your usual web hosting top list. Credit hostexploit.com.

I wasn’t really that upset when I received a new invoice from HostDime after I had specifically requested that my account be cancelled. I followed the prescribed cancellation process and I was unsure why a new invoice created. Further, I could not login to the core support desk nor receive a password reset email. I asked HostDime make sure this invoice is voided per my previous cancellation request.

Later, HostDime fixed the problem and sent me a conciliatory email and even followed up with a call to find out why I was leaving. We’re cool. No problem.

I was a pretty loyal client and don’t have any major complaints.  I didn’t want to leave HostDime. I sort of liked their 24 hour phone support that other bargain hosts don’t dream of offering. Why was I cancelling my HostDime account after all these years? I was told by HostDime that I needed to move my few little wordpress blogs to a dedicated server because of resource overages.

So, that is exactly what I am doing.

These wordpress blogs and static sites get no more than 2000 visits per day, cumulatively. They are tiny. I was shut down 3 or 4 times for resource overages–a measurement that I have no insight into and have no way of knowing if I am over or under. In the last ticket that occurred this past June, my main site was shut down without notice. I discovered this myself and contacted HostDime and was told my site was suspended for resource usage.

Listen up, HostDime. When you tell someone to cancel their HostDime product, you may want to offer them an alternative product at HostDime, perhaps a discounted deal on a dedicated server. Don’t just tell them to leave! Don’t suspend a loyal client’s account for something he has no visibility into, not tell him of the suspension, then ask him to go to a new platform and not give him any options or even try to upsell a dedicated server. You could have sold me a VPS or dedicated server easily. Why didn’t you? I wanted one. I had to find one on my own.

Another sore spot was that I had contacted HostDime about working with the company on promoting them through the affiliate program and I didn’t feel like I received a very warm response. One particular blog I own ranks on the first page for some serious HostDime brand terms. As far as I know I have not had once single conversion over the many years this ranking has been maintained. Not one. And the search volume on your brand name is 3600 per month per the Google Keyword Tool. During that time, what was happening to all the new customers I am referred to HostDime? It seems strange that HostDime marketing would look the other way and fail to take note. Affiliate marketing is about relationships. Why didn’t you want to work with me, HostDime? I would if I were you. Your competition certainly does 🙂


11
Dec 10

SEO Products For Professional IT Firms

Buffalo and Fort Erie Public Bridge Authority

Image via Wikipedia

Are a person a business seeking SEO products? Your firm already know that the most beneficial place to look is on the internet and your firm already know an individual have hundreds of thousands of choices out there. SEO products can generate or break your company just by the way they conduct their enterprise with your enterprise. The most desirable SEO service providers are going to be able to assist an individual with a wide array of solutions not just one niche of an ever growing area.

Your firm should seek out SEO services which will not only support an individual at maintaining your web site information, an individual should find a company which might help your business with competitor reports, linking, robot text file management, meta tags and also a lot more.

Trying to earn money on the internet and staying ahead of the rivalry is a 24 hour job and also your company need the right professionals which are there to assist your business as the need arises. You really don’t have time to sit back as well as wait for returns to your inquiries because time is cash the more time you waste the more money you lose.

As an web business professional you know how crucial client service is so finding the right service company for an individual may be slightly less complicated than for the average Joe which has no idea what he is searching for.

Really don’t waste a lot of your time in communication, if a company is not acquiring back to a person this is a sing of irresponsibility and also your firm just can’t have which when your company are attempting to grow your business. Move on to the next business produce sure your firm are acquiring the timely responses your firm need.

If a company does not have time to answer your query how can your company be sure they have the time to work on your project. Client service should be their top priority because that is their small business.

One more thing to think about when our looking for SEO products is a background of the organization, are they a fly by Night Company which will take your income and run or do they already have an established client base? Make sure your company are able to see reviews of the business from legitimate clients so your firm might better judge the safety of using this particular company on your next project.

Keep in mind which an individual have every opportunity to be as choosy as your business needs because rivalry is high and so is the need for the right SEO service organization, should you don’t like the services offered in one place just keep moving and you’ll soon find exactly what you’re searching for.

When searching for a professional IT service company to support your business with all of your San Diego SEO Company generate sure you compare prices. There is such a higher desire for this service and level of competition might be vicious so the good thing is your company will be able to take full advantage. Make sure the solutions offered are the solutions an individual are looking for your company can’t go wrong.


06
Dec 10

Feeling Down?

Wikileaks.Org Down

Here’s how I’ll always remember you Julian.

Wikileaks is down today. What else is new? It looks like this is becoming the norm thanks to vigilante hackers. Where can Wikileaks.org host now?

Here’s what Firefox says about Wikileaks this morning:

Server not found

Firefox can’t find the server at www.wikileaks.org.

Check the address for typing errors such as
ww.example.com instead of
www.example.com

If you are unable to load any pages, check your computer’s network
connection.

If your computer or network is protected by a firewall or proxy, make sure that Firefox is permitted to access the Web.

A little tribute from DJ SMOB and Jeff Beck:

Well I’m going down
Down, down, down, down, down
I’m going down
Down, down, down, down, down
I’ve got my head out the window
And my big feet on the ground
She’s gone
Gone, gone, gone, gone, gone
She’s gone
Gone, gone, gone, gone, gone


26
Oct 10

Google LOL

Google LOL

Meet the Google AdWords approved directory submission advertisers coming up for the keyword search:

niche directory submission

Can it be any more obvious?


25
Oct 10

Inexpensive DIY Rankings

Inexpensive Web Optimization Rankings

Site visitors is a should if any online enterprise is to succeed. Your enterprise can either pay for that site visitors via promoting, ezines and different means… Or you may decide to go the web optimization route and get all your visitors for free.

However in doing so there’s first an outlay in prices to get your website highly ranked on all the key search engines. The more ranking you want to receive, on multiple pages, utilizing multiple key phrases/phrases, the more expensive it will be to your business.

But the actual query, is simply how costly?….  And, in case you go the D.I.Y search engine marketing route, just how effective will it’s and the way much money will you save?

What is an affordable cost or the typical price for employing an web optimization company?

The problem with most web optimization corporations is the truth that they are literally charging a small fortune for a fundamental search engine optimization campaigns which may embody optimization of only a few net pages and ranking of just to three keywords or phrases. How much for such a package….  anyplace from 2 to $four,000.

The current going charge for in house (internal) SEO work is anyplace between forty to $60 per hour, with external charge, business to enterprise sitting at roughly $100 per hour.

In case you are a big company, these rates could also be reasonably priced however for most small businesses and solopreneurs, they’re merely out of the question.

Even a big firm may be better off handing their SEO tasks over to a succesful worker who can learn the required expertise and strategies and apply these when required. One or people with such capabilities would not only save the company earnings but would permit their enterprise to adapt to new search engine optimisation merchandise so much quicker than having to outsource.

What you are not being advised be the search engine optimization firms is that search engine rating is de facto not that tough to master… And the second level that perhaps matters probably the most is that after getting high ranking for a lot of selected key phrases, just a little maintenance and tweaking can hold you there for a really long time. Even to the purpose that a lot search engine optimization work may be outsourced at very low charges to specialists in different international locations which makes it even more affordable.

Without doubt, obtaining high rankings by doing it your self or handing it over to a serious website positioning is kind of doable. With so many reasonably priced search engine optimisation guides, memberships and software packages on-line at the moment, it is really a surprise as to why many companies are yet to implement their own in-home search engine optimisation specialists utilizing their current staff.

So, is this to say that learning all website positioning strategies is simply a walk in the park, of course not. However any person with an affordable skill in technical matters could have a big website on it’s strategy to excellent rating positions inside as little as two weeks.

Unfortunately what most lack in website positioning, is a transparent and concise plan of action. Sure, many will learn the strategies and methods required but then fail to behave or fail to implement the whole plan thus leading to minimal outcomes. As with all marketing campaign, it must be implemented right by means of to the final step, web optimization isn’t different.

With the persevering with enchancment of search engines to provide extra correct results, search engine advertising will continue to develop and be in high demand.

The decision you must make for your personal business is…. 

Exactly how much revenue do you want to take out of your individual business pocket in using such providers, or is there a greater various by taking your website positioning in house and increasing business income continually, yr after year?

Check Out:

SEO Service Singapore

 


25
Oct 10

Write For People

Design For Search Engines

Search engine is all about content material and each web optimization gurus have been attempting very laborious to optimize their pages just for the search engine and often forgetting that the tip user is definitely the human reader. It is of paramount significance that a page has to be written for humans and designed for search engines like google by way of SEO.

There may be nothing extra vital than creating unique content material for a site. In search engine optimisation, allocating key phrases within the title, header and bold HTML tags not only helps the reader to determine the topic of a web page easily nevertheless it additionally aids in optimization since search engine takes into consideration of the keywords in these tags.

Many writers are concerned concerning the excellent keyword density for the maximum advantage of SEO. Sadly, there are not any exhausting figures for a perfect key phrase percentage. An important issue when creating content material is to make it readable and unique. As long as the content is readable, there isn’t any need to comply with a set share of keyword density.

Designing a page to facilitate the indexing by the search engine bots is another necessary factor to think about subsequent to content creation. A web page with rich content with out listed by the search engine bots is equivalent to no content at all. To help the various search engines to search out the page, the navigation system and sitemap performs vital roles here. It is advisable to have text hyperlinks navigation in order that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can all the time include a set of text hyperlinks on the bottom of the web page where these sorts of navigation system are used to overcome this issue.

Some search engines like google place nice emphasis on the content material near the highest of a page. Subsequently, it is advisable to design the layout in such a manner that the content appears earlier than other components of the page. One example is to use the content material first CSS template; it permits the navigation to seem on the left of a page followed by the content but the content is the first to appear within the codes. This methodology helps search engine bots to identify the necessary content of a page and index them since they are placed near the top of a page. One other simple work around is to make use of a proper facet navigation menu.

The final word function of search engine marketing is to make it possible for the designated content seems in search engine based on the precise searches. Making the content material readable and designing the page for straightforward indexing ought to at all times be the primary priority for site owners when web optimization comes into play.

Thank you.

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SEO Services Singapore