25
Oct 10

Wordtracker SEO

Wordtracker: A Should For Any Search Engine Optimization Venture

Whereas many elements influence the rankings of a web page, any search engine optimization effort isn’t price even a second of your time with out one and single unknown: relevant and competitive keywords.

Let’s look at an instance: a local transferring firm decided to optimize its website. It knows (or assumes that it does) that the most popular key phrases for their sort of enterprise are “movers” and “moving”. At a primary look, appears to be like like all the things’s tremendous: the key phrases seem to be related, and should produce good results. Nevertheless, there are two errors made here.

The first one is keyword relevancy. What’s the use for our native shifting company of individuals which might be searching for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they’re positioned and offering services in and round San Francisco only?

Another mistake is keyword effectiveness. It’ll take far more effort and time to get top rankings for such standard and aggressive normal keywords as “shifting” and “movers” than to get identical results for something extra particular and related, corresponding to “movers San Francisco” or “shifting San Francisco”. Not solely are these keywords more likely to convert visitors to buyers, but in addition it’s a a lot easier and less time-consuming task.

If the world we live in consists of atoms, the smallest and most vital particles in seo world are keywords. Actually, there’s nothing sophisticated about them, if one remembers three issues about key phrases: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK primarily based company that provides an irreplaceable search engine advertising service software: key phrase analysis and analysis. It helps to find and choose key phrases that are both relevant and competitive. Relevant mean that the keywords are related to your web site, and that these are the phrases people are typing in Google, Yahoo or MSN in order to find your type of business. One other essential think about figuring out a “good” keyword is its effectiveness. Let’s say we’ve a key phrase “movers” which has a file of showing in Google search checklist for 1009 occasions; there are 15400000 different net pages competing for this keyword. Which means this key phrase’s effectiveness index is 1009/15400000=0.066. This index shows that the key phrase is way too competitive and also you’ll in all probability end up someplace in the midst of Google’s search outcomes when you try to optimize your webpage for this explicit keyword.  A rule of thumb is to search out key phrases which are quite in style and on the similar time have fewer webpages competing for them. An excellent keyword is considered to have an effectiveness index of over 100, although anything in between 10 and one hundred could be targeted as well.

Evidently, with out having the right key phrases which might be each relevant and competitive it’s impossible to reach any search engine optimization campaign. Without understanding your niche phrases, you’ll most likely find yourself competing against web pages with 1000’s of inbound hyperlinks optimized by seo gurus and will be lost in millions of search outcomes – no one will even ever discover out you exist. Then again, all it takes to get your web traffic from zero to couple hundreds a day is likely to be one thing as simple and price-efficient as Wordtracker.

Check It Out Now:

SEO Company Singapore


25
Oct 10

Learning SEO On My Own

Learning SEO can be done the easy way or hard. The easy way requires you to tap the services of SEO experts and learn from them, while the hard way is getting into it all by yourself. I learned SEO by accident, never really intending to become the self-professed expert that I am. But despite the cheap route I made, I am doing rather well if I say so myself.

This is not supposed to be a step by step guide to learning SEO, so if you follow the steps I myself have taken, our results may vary so take what I have to say with a grain of salt and keep this as sort of a reference guide on what you can choose to do.

It all began when after a few months after the launch of my online business. My service was a popular and strong one, one that I believed would reap in profits from all over. Imagine then my dismay when after a couple of months, my sales were abysmal. It was then I knew that I needed something to market my business. Something effective, yet cheap, since I wasn’t really earning much then.

I then searched around until I saw several blogs about how to do SEO. Search engine optimization was a phenomenon I only heard about, but thought was useless. But then, my desperate situation pulled me to learn more about it and find out first hand if it really works. After all, what am I to lose? Profits were close to nil, I figured the only way left to go then, was up.

So I devoured all the information in those blogs. Reading through the archives, keeping myself updated with each new post, etc. Days turned to weeks turned into months, until I had a basic understanding how it all works and how to tie it all together. I applied what I learned. From on page optimization to building links and everything in between. I did all I could.

Lo and behold, after a few weeks of this, my sales went up. Not by much, but enough for me to take notice. I didn’t attribute it first with the SEO, but when sales exploded I analyzed what had happened. Turned out, the SEO worked and I was in the front page of Google. Amazing. So until now, I keep on doing SEO, learning all new things about it, and applying everything I learn. I want to have the number one position and keep it there.


25
Oct 10

Thesis Theme For WordPress Blogs

Thesis Theme – The Recommended Theme For WordPress Blogs

One major issue in website design is the use of functional but beautiful themes or “skins” for your web pages. If you’re a beginner or an advanced wordpress.org platform user, and you want to know which wordpress theme can really make your site stand out, read on…

Chris Pearson is the genius behind the WordPress theme called Thesis. Have you ever wondered why so many people are singing praises to this wordpress theme? First of all, it’s a high-quality template that’s also a clean slate for your own creativity. You can easily set up banners, videos and photos. The default settings are already so attractive that you may feel ok with keeping the original settings instead of doing further customizations. But if you’re feeling creative, you can easily personalize your wordpress theme.

Using the theme options, you can choose the number of columns you want for your blog or website to have. You can put borders around your post area. If you want the full-width look, you can easily change the original default settings and remove the sidebars. Change the size and layout of your website’s sidebars and content area. Choose the category or the pages you want to appear on your site’s main navigation bar. You can even have your menu links on your navigation bar.

Bloggers can benefit most with the way thesis theme is designed to make life easier for bloggers. You never have to mess with the php scripts or HTML to insert your google webmaster verification code on the header of your blog again. The same goes with the footer codes.

Thesis is more than just another pretty wordpress theme. Search engine optimization should be your main concern as a blogger, which makes Thesis the best website skin for you. Just using Thesis will make you more popular with the search engines. Easily instruct Thesis to use a title-description structure that makes your web pages more search engine friendly in the theme options page.

Who else could use Thesis to make their websites better? I can tell you that this theme is perfect for personal blogs, particularly if the blogger is not completely at ease with HTML and PHP codes.

Experienced bloggers will enjoy tweaking the theme according to their taste and preference. Affiliate marketers can easily create online websites that feature various products for sale. Video bloggers will love the feature area of the Thesis theme. Photo galleries can easily be updated and created on Thesis. If you’re a freelancer, you can create your portfolio with Thesis.

Visit the following website for more information on Thesis theme review and learn How to download WordPress


25
Oct 10

Facebook Tries

Facebook Tries, Although It Is Hard With Location Based Networking, To Stop Privacy From Being Taken Away

Facebook Places gets a new location-based networking program to start working with. This should be great for the social site. It is easy to see where your friends are at and know which friends are the closest with Facebook Places when you have a smartphone that uses GPS. Facebook Places also lets users tag friends who are with them. Places also suggests other locations nearby the user may be interested in. Privacy for Facebook is debated more hotly with this new product being used. Facebook Places gives companies a powerful tool for mobile advertising and search. It could also be used by burglars and other criminals to identify targets. Personal details is vulnerable by default, but Places can be disabled in Facebook privacy settings.

Facebook Places – a tool for mobile advertising

Friends will automatically see all of a users details that is location based with Facebook Places based upon off of other networks like Foursquare and Gowalla. Michael Sharon, product manager for Places, told the New York Times that Places was meant to get the 500 million Facebook users to increase their usage of the social networking service. Places will do a lot better if it is able to get an advantage over Google with advertising with all of the small businesses for Facebook, says the Times. Advertising could possibly be worked on with both companies. The companies specifically should be working on phones. Identity and behavior is studied this way. Corporations will benefit when knowing what human behavior is turning into.

Privacy becomes a problem with Facebook Places

Sam Diaz from ZDNet says that it is really just weird that Facebook would give the location of users with Places to help with advertising. Diaz writes that given the ability of guests at a party at his home turning his address into a public “place” on Facebook, his only recourse is to flag his address to have it removed. Tagging friends with you is one more concern that he has. It would suck if your friend tagged you somewhere you weren’t intended to be. You can actually decide whether or not you get tagged. Just go look at your privacy settings. Diaz also was worried that burglars would look to see “who’s not home” on Facebook Places and use that.

Disable Facebook Places

Facebook users should listen up. Keep your location on private settings with tips from Lifehacker. Change your Facebook privacy settings to stop Facebook Places. Facebook Places default settings allow locations where a user checks in to be seen by friends. Also, Facebook lets you be seen on your Facebook page by default. You’ll be seen by anyone searching for users near them. Facebook has one other thing you should know about this default privacy setting. Friends of friends can see it meaning individuals you don’t know might know exactly where you are.

Find more info on this subject

New York Times

nytimes.com/2010/08/19/technology/19facebook.html?ref=technology

ZDNet

zdnet.com/blog/btl/facebook-launches-places-geo-location-service-thats-both-cool-and-creepy/38203

Lifehacker

lifehacker.com/5616395/how-to-disable-facebook-places


25
Oct 10

12 Optimisation Issues

12 Issues You Actually Ought To Know About Search Engine Optimisation

Research present that over ninety% of all online customers use engines like google to find what they’re searching for, whether merchandise/providers, or just plain outdated information.

The next twelve points will, I hope, summarize a philosophy, approach and methodology to the search engine optimization query which is both sound and effective, together with giving some useful perception into the industry itself.
1. Content. Content. Content.
Effective, skilled, optimized Copywriting is the only, most important consider any web optimization campaign. Search engines like google and yahoo index websites based on the content found on every web page of the site. With an intensive understanding of the language and grammatical conventions combined with intensive analysis, to seek out and exploit the market focus, one can move a web site to the higher echelon of the “SERP’s” (Search Engine Results Web page) in a methodical as well as moral manner.

2. Analyze Web Logs.
Measure all the things, at least twice, after which verify again. While I’d be the primary to say that many of the procedures that make up website optimization are extra artwork than science, one needs to take a really scientific approach to the outcomes of the effort. That is accomplished by methodically preserving a document of, and making an analysis of the sites web logs. There are a number of specialized software which make the job simpler however at the bare minimal, one must keep a close eye on the site visitors and their exercise whereas on the site. No matter how effectively planned the technique, it is largely theoretical until confirmed by the outcomes, which might only be measured by the logs, and an intensive evaluation of their content.

3. Nobody can guarantee a 1 ranking on Google, or some other search engine.
Those that promise such feats will either optimize for such vague search term phrases (corresponding to, “green stunted widgets with purple Polka-dots and icing”) that no one will ever likely look for, or they are making a false claim, which they have no intention of protecting, or they’ve an inside edge at Google, one thing which they’ll free, shortly, when the sincere people at Google find out about it. The opposite possibility, that they are going to take the cash and run, is price mentioning right here however I’ll be polite.

4. Some things are simply plain silly.
You need not submit your website to 50,000 search engines. Businesses which provide this service are suspect, at best. eighty five% of the search outcomes on the Web come from one search engine, which, you probably have one link from a longtime website, or better but, a listing, will discover your site simply tremendous, on it is own. 4 (four) search engines account for over ninety% of the traffic on the web. As for any supposed benefit which can accrue from being listed in an obscure search engine in Botswana which makes a speciality of safaris to the Kalahari Desert and receives 7 hits per day; properly, you figure it out.

5. search engine optimisation is not Pay-per-Click.
Whereas no one would argue the effectiveness of getting increased site visitors and sales, through a nicely planned, pay-per-click campaign, the actual fact stays that the conversion rates are typically low and so they cease the moment the “pay” stops. With a nicely planned and executed search engine marketing campaign, while results may take a bit longer, they proceed to produce, and in reality develop, long after the work is finished and paid for. Very often we’ve found that after a thorough optimization of a web site, solely minor adjustments are wanted on an ongoing basis, primarily associated to new content material and/or new items of sale or service.

6. website positioning shouldn’t be witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do prefer to howl at the full moon, on occasion. There aren’t any “High Secret” practices which a reputable SEO can not inform a consumer, a decide, or his mother, for that matter. The very nature of the Web has at all times been cooperative and there may be nothing about web optimization that may’t be learned, with a heavy dose of time and money. A reputable website positioning firm offers you an merchandise per item breakdown of just the place the money goes. Be wary if you happen to sense a secretive atmosphere or any unwillingness to reply questions. Whereas there are technical factors which might take some background to fully understand, if one has a strong overview of all the state of affairs, a simple explanation ought to be easy enough to come up with.

7. Do-it-yourself SEO.
Sure, you may execute your own search engine marketing campaign and discover a respected search engine marketing agency to assist plan and manage it for you. About one half of my very own clientele do some part of the particular work themselves, or have their in-home devoted personnel do it, after dialogue of the goals and aims of the business/website, an intensive web site evaluation, comprehensive search phrase research, and targeted instruction on the ways and technique of attaining high SERPs. These preliminaries are adopted up with a detailed program of recommendations and strategies which the consumer can then implement themselves or hire others to perform. Average financial savings; 30-40%.

8. Phased Implementation.
Whereas many corporations spend 1000’s of [dollars] per month on Search Engine Optimization, an alternate is out there which pays dividends to you in elevated sales and leads without the excessive initial investment. Crucial consideration is to have a good agency handle the initial analysis and suggested optimization planning first. The trial and error technique will price much more, in the long term, with or with out the specified result. After finding out the plan and establishing a workable price range you might implement the plan as finances allow.

9. Bear in mind the outdated saying, “If it sounds too good to be true, it probably is.”
Never was this more true than in the realm of SEO. While concrete and measurable positive factors will all the time come from a well thought out and executed optimization strategy, the Internet is a aggressive media and all of us want to be number one. Settle for [that a] regular upward movement, over time, will place you worlds forward of a flash adopted by a crash.

10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your enterprise, and fairly presumably your reputation. Watch out for any “shortcuts” or less than moral schemes that anyone would possibly suggest to additional your corporation goals. When it’s all said and performed it’s you, the business owner, who bears the accountability for any firm or individual you hire. Insist on knowing exactly what the strategy is and what steps are being carried out to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not solely is Ignorance not bliss, it could very well be the beginning of the top on your business.

11. All incoming links usually are not created equal.
Both the relevance to your line of enterprise and web site material and the PR worth of the incoming link determine how helpful they’re to your personal PR ranking. With Google beginning the development, nothing new there, and many of the others following close behind, the times of grabbing all of the inbound hyperlinks, in any method doable, are gone. Not only will low ranked and/or irrelevant inbound hyperlinks not assist, they will, actually, cause a penalty. Hyperlink farms, free-for-all hyperlink schemes, automated link accumulation software program, or some other fad that does not fastidiously display screen the hyperlinks and web sites they’re coming from will, in the long term, do extra harm than good.

12. It is more than simply info and figures.
The connection between a web based enterprise and website positioning is, perhaps, one of the closest of enterprise relationships. With the intention to be efficient, a search engine marketing must know not only the facts and figures pertaining to the endeavor, but s/he should know one thing of the goals and aspirations of the enterprise principals. Things which don’t normally come out in a prospectus are sometimes invaluable information when looking for the “right match” into the advanced world of the Internet. My own clients typically ask, because of the frequency of my calls and e mail within the early phases, “Am I your solely shopper?” I normally snigger and say one thing to the impact that till I know your online business virtually in addition to you do, yes, you’re the just one that counts.

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25
Oct 10

In the future, do not show this message

Got this message from Excel…

In the future, do not show this message

Whatever you say, Microsoft Office Excel

I guess it’s just a random message that had been suppressed for too long and needed to know if anyone still cared.

In the future, do not show this message

Hmm… Let me think… Okay, I say don’t show it again.


24
Oct 10

Planning Your Keywords

Every good web master knows that they need to research their keywords before even considering making a web site. Webmasters need to know what terms searchers are searching for and how much competition there is for those terms. They want to find key words with high amounts of searches and low amounts competition. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.

 

The first thing you want to do is find out what key words people are searching for. You can do this by using a free tool within Google Adwords. Sign up for a free account with them. Following this, you can go into the opportunities section and find the key word research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. It will also give you a list of similar words that you can use to make other pages on your site. If this already seems like too much work, you can always visit our site. Those that are still with me can learn more in the following paragraphs.

 

Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. I’ll explain what these options mean by using the keyword “used cars”.

 

An example of broad match for “used cars” could be “used up old cars”. As you can see the broad match is not very targeted. You won’t find customers looking to purchase quality pre owned cars from you with this broad match key word.

 

A phrase match using this same keyword could be “red used cars”. Keywords stay next to each other and in the same order as you intend them to be. However, the other keywords placed in front and behind could still make this searcher irrelevant to your site.

 

You’ll want to follow the results of the exact match. Our minnesota seo company only looks at exact matches when researching clients site. Using the exact match method you’ll get the number of people who are only searching with the term “used cars”. When you’ve found a term with high numbers, then you can start looking at its competition. When the numbers don’t look good you can look towards a synonym such as “preowned cars” or something of that nature.


14
Oct 10

Digg Brings Back 2006, Will Sphinn Bring Back 2007?

Digg is bringing back version 3 features because of the uproar from its user base. Let’s see if Sphinn will do the same. Danny Sullivan jokingly Tweets that:

“in its next rollback, Digg brings back 2006, when it was popular and loved”

The decision was made after taking a survey, er, vote… gulp.

Danny Sullivan Tweets that in its next rollback, Digg brings back 2006, when it was popular and loved


06
Oct 10

What SEO Conference Should I Go To?

Danny Sullivan

A friend of mine just asked me which SEO conference to go to next year. It didn’t take me long to list some of my favorite choices. If I could go to any conference for SEO it would be SMX. That’s where the cutting edge people are, in my opinion. SMX holds about four conferences a year in North America, four in Europe and a few in Asia. One “SMX Advanced” conference is put on each year in the U.S. and one in the U.K. The advanced would be my choice. That’s where you can expect the real SMO experts to speak and occasionally share some secrets. Danny Sullivan is the force that propels SMX and his reputation and contribution to the search marketing community has been unmatched. A large number of A-listers and working SEO’s follow his work on
SearchEngineLand.com.

Second choice for SEO only would be SES, aka Search Engine Strategies, which Danny was involved in earlier in his career.

Or for a broader experience than just SEO but with a heavy focus on SEO/SMO, you might head to pubcon PubCon. I will probably go to PubCon next year. It’s genesis is in the work of WebmasterWorld.com’s founder, Brett Tabke.

Image source: Wikipedia


04
Oct 10

New Digg Sucks!

It’s not so new these days, that moribund website that used to be the powerhouse of social media, Digg aka new Digg. This is just a random reminder that the new Digg sucks and has driven me to neurosis as you can tell.

New Digg Sucks

Come back, new digg. Come back 🙁