25
Oct 10

Write For People

Design For Search Engines

Search engine is all about content material and each web optimization gurus have been attempting very laborious to optimize their pages just for the search engine and often forgetting that the tip user is definitely the human reader. It is of paramount significance that a page has to be written for humans and designed for search engines like google by way of SEO.

There may be nothing extra vital than creating unique content material for a site. In search engine optimisation, allocating key phrases within the title, header and bold HTML tags not only helps the reader to determine the topic of a web page easily nevertheless it additionally aids in optimization since search engine takes into consideration of the keywords in these tags.

Many writers are concerned concerning the excellent keyword density for the maximum advantage of SEO. Sadly, there are not any exhausting figures for a perfect key phrase percentage. An important issue when creating content material is to make it readable and unique. As long as the content is readable, there isn’t any need to comply with a set share of keyword density.

Designing a page to facilitate the indexing by the search engine bots is another necessary factor to think about subsequent to content creation. A web page with rich content with out listed by the search engine bots is equivalent to no content at all. To help the various search engines to search out the page, the navigation system and sitemap performs vital roles here. It is advisable to have text hyperlinks navigation in order that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can all the time include a set of text hyperlinks on the bottom of the web page where these sorts of navigation system are used to overcome this issue.

Some search engines like google place nice emphasis on the content material near the highest of a page. Subsequently, it is advisable to design the layout in such a manner that the content appears earlier than other components of the page. One example is to use the content material first CSS template; it permits the navigation to seem on the left of a page followed by the content but the content is the first to appear within the codes. This methodology helps search engine bots to identify the necessary content of a page and index them since they are placed near the top of a page. One other simple work around is to make use of a proper facet navigation menu.

The final word function of search engine marketing is to make it possible for the designated content seems in search engine based on the precise searches. Making the content material readable and designing the page for straightforward indexing ought to at all times be the primary priority for site owners when web optimization comes into play.

Thank you.

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SEO Services Singapore

 


25
Oct 10

Wordtracker SEO

Wordtracker: A Should For Any Search Engine Optimization Venture

Whereas many elements influence the rankings of a web page, any search engine optimization effort isn’t price even a second of your time with out one and single unknown: relevant and competitive keywords.

Let’s look at an instance: a local transferring firm decided to optimize its website. It knows (or assumes that it does) that the most popular key phrases for their sort of enterprise are “movers” and “moving”. At a primary look, appears to be like like all the things’s tremendous: the key phrases seem to be related, and should produce good results. Nevertheless, there are two errors made here.

The first one is keyword relevancy. What’s the use for our native shifting company of individuals which might be searching for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they’re positioned and offering services in and round San Francisco only?

Another mistake is keyword effectiveness. It’ll take far more effort and time to get top rankings for such standard and aggressive normal keywords as “shifting” and “movers” than to get identical results for something extra particular and related, corresponding to “movers San Francisco” or “shifting San Francisco”. Not solely are these keywords more likely to convert visitors to buyers, but in addition it’s a a lot easier and less time-consuming task.

If the world we live in consists of atoms, the smallest and most vital particles in seo world are keywords. Actually, there’s nothing sophisticated about them, if one remembers three issues about key phrases: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK primarily based company that provides an irreplaceable search engine advertising service software: key phrase analysis and analysis. It helps to find and choose key phrases that are both relevant and competitive. Relevant mean that the keywords are related to your web site, and that these are the phrases people are typing in Google, Yahoo or MSN in order to find your type of business. One other essential think about figuring out a “good” keyword is its effectiveness. Let’s say we’ve a key phrase “movers” which has a file of showing in Google search checklist for 1009 occasions; there are 15400000 different net pages competing for this keyword. Which means this key phrase’s effectiveness index is 1009/15400000=0.066. This index shows that the key phrase is way too competitive and also you’ll in all probability end up someplace in the midst of Google’s search outcomes when you try to optimize your webpage for this explicit keyword.  A rule of thumb is to search out key phrases which are quite in style and on the similar time have fewer webpages competing for them. An excellent keyword is considered to have an effectiveness index of over 100, although anything in between 10 and one hundred could be targeted as well.

Evidently, with out having the right key phrases which might be each relevant and competitive it’s impossible to reach any search engine optimization campaign. Without understanding your niche phrases, you’ll most likely find yourself competing against web pages with 1000’s of inbound hyperlinks optimized by seo gurus and will be lost in millions of search outcomes – no one will even ever discover out you exist. Then again, all it takes to get your web traffic from zero to couple hundreds a day is likely to be one thing as simple and price-efficient as Wordtracker.

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SEO Company Singapore


25
Oct 10

Learning SEO On My Own

Learning SEO can be done the easy way or hard. The easy way requires you to tap the services of SEO experts and learn from them, while the hard way is getting into it all by yourself. I learned SEO by accident, never really intending to become the self-professed expert that I am. But despite the cheap route I made, I am doing rather well if I say so myself.

This is not supposed to be a step by step guide to learning SEO, so if you follow the steps I myself have taken, our results may vary so take what I have to say with a grain of salt and keep this as sort of a reference guide on what you can choose to do.

It all began when after a few months after the launch of my online business. My service was a popular and strong one, one that I believed would reap in profits from all over. Imagine then my dismay when after a couple of months, my sales were abysmal. It was then I knew that I needed something to market my business. Something effective, yet cheap, since I wasn’t really earning much then.

I then searched around until I saw several blogs about how to do SEO. Search engine optimization was a phenomenon I only heard about, but thought was useless. But then, my desperate situation pulled me to learn more about it and find out first hand if it really works. After all, what am I to lose? Profits were close to nil, I figured the only way left to go then, was up.

So I devoured all the information in those blogs. Reading through the archives, keeping myself updated with each new post, etc. Days turned to weeks turned into months, until I had a basic understanding how it all works and how to tie it all together. I applied what I learned. From on page optimization to building links and everything in between. I did all I could.

Lo and behold, after a few weeks of this, my sales went up. Not by much, but enough for me to take notice. I didn’t attribute it first with the SEO, but when sales exploded I analyzed what had happened. Turned out, the SEO worked and I was in the front page of Google. Amazing. So until now, I keep on doing SEO, learning all new things about it, and applying everything I learn. I want to have the number one position and keep it there.


28
Jun 10

The Black And White Seo Methods

The terms black hat seo and white hat seo come up every time somebody talks about search engine optimization. These terms mean different things to different people, but they do have one theme in mind. Webmasters should know the differences between these 2 types of seo as their livelihood could depend on it. I wrote this article to discuss black hat and white hat seo methods and how they can effect your site’s ranking.

White hat search engine optimization is the use of tactics that the major search engines encourage web masters to do. These tactics are seo activities that you would have no problem telling the search engines you are engaging in.

Black hat search engine optimization is the use of tactics that try to manipulate the search engines into giving you higher rankings than you deserve. When the search engines find that you are participating in these tactics, they will usually drop your web site from their search engines. You might even find that the search engines decide to ban all of the web sites that are registered in your name. Web site owners that get all of their traffic from the free search engines will be shut down in one night.

Some might ask, why would anybody bother using black hat seo tactics? People use black hat search engine optimization because it is quick and easy and can get them ranked without the effort or the long wait that some of the other white hat methods entail. Examples of past black hat seo practices were key word stuffing, link farms, automated directory submissions, and even keyword stuffing a page with unrelated keywords in white font.

Unfortunately black hat search engine optimization is never a long term traffic building solution. Using black hat seo tactics may indeed get you some quick rankings, but it will always get you banned from the search engines. Like one large Minnesota seo company says, “you’ll never have to wonder if you will be found out, but you will have to wonder when you will be found out”.

White hat seo methods consist of manually submitting to relevant directories, writing original articles for article directories, and creating unique and genuine advertisements on relevant web sites. These methods will not only get you ranked well in the search engines, but they will also keep you ranked well in the search engines.

I hope this article gave you the information you need on black hat and white hat seo.