26
Dec 12

Why Guest Blogging for SEO Looks so Dead

Link Building Guest BloggingMy fellow bloggers, I want you to read this email I received and convince me that guest blogging for SEO is still alive.

Hello,
I am a professionally guest post writer. I write on several topics like food, shopping, beverage and so on. I came across your domain (domain name) while surfing through the Internet to find a suitable for writing articles. It is highly resourceful with rich and nice contents and has a vivid presentation. I must appreciate your hard work and wish you good luck.
I was wondering if you can allow me to write for your domain. I assure you to provide absolutely unique but relevant article so that it proves to be useful to your readers. I can discuss about “the subject”. I wish you consider this proposal and will wait for a reply from you.

If you are displeased with my email, I cordially regret in advance.

Author


05
Dec 11

100 Sneaky but Effective SEO Link Building Tactics

Sneaky Girl

SEO link building is effected through the exploitation of search engines and software link analysis tools. This can be done via any of the major search sites like Yahoo or Google. Link building tips can be implemented handily and sourcing competitors’ backlinks and many other link building tactics are lightposts on the path to search engine rank-supremacy. Utility of WordPress is very effective.

1. Compile and post a list, like this one, and share it — the topic is less important than actually having a list for users to forward and mull over.

2. Review the Competition

Research and replicate the link-building tactics of competing websites — it’s hardly unethical in the Information Age.

3. WordPress Themes

Download and edit a HTML-ready WordPress theme that retains the sitelink or domain name in the code as a condition for distribution.

4. Copy-Write

Create quality text copy for the site — hire out the task, if necessary.

5. RSS Backlinking

Gamble risk-free for backlinks from RSS feeds by submitting content.

6. URL A-bridging

URL shorteners are nifty pieces of code for throwing out backlinks, invisible or hidden URLs, RSS feeds and the like.

7. Power Blender On

A relatively new method for SEO link building, RSS metadata is, for lack of better terms, blended to yield myriad results.

8. What’s Up? The Rent!

Amazingly, links can be rented from online services, but this is territory where only the most firewalled tend to tread. Babysteps…

9. Also File Under Amazingly

Another way to secure links: hire — big bucks — a linkbaiter. Yes, that is word. Sounds obscene. Big bucks.

10. ¡Carnivale!

Within the Blog-O-Sphere exist blog carnivals, resources on the InterWeb where many different blogs cluster and are tied together by common topics and by which blog carnival search bars lead users to blog posts which have been submitted.

11. Help Others Help Yourself

Post help articles to sites like About.com and eHow and include the sitelink in the author profile.

12. Old Into New

Revise old copy and bring it up to date with the appropriate green links.

13. Oodles of SEO Links Through the Lens

Post content with a Squidoo lens and include the sitelink.

14. Fire — Submit, Rather — At Will!

Submit to online magazines that publish opinion pieces, poetry, fiction, and nonfiction — include the sitelink with the author bio.

15. The Universal Lingo Stepping Stone

Install an on-site translator for visiting non-native English-speaking users.

16. Open a Bar — Online

Create a community forum for the site and swap banners with other sites that also host forums.

17. Open a Bar, Part Deux

Host a forum for another friendly, non-competing site and include a banner and link in every relevant post on that site.

18. SEOnic Boom

Create a SEO software tool that other friendly, non-competing sites can use that incorporates the sitelink into the code.

19. Connect the Dots

Network with and exchange links with any local business or organization that may share a peripheral interest with the purpose of the website.

20. eCamaderie

Participate in local, regional, national and global chat forums and tactfully supply the sitelink.

Get The Word(s) Out [21.–23.]

23. Submit the site to free SEO-relevant online directories.

22. Submit the site to for-pay directories — some research is required.

23. Submit the site to article-only directories.

24. Pay It Forward

Purchase a one-way link from a similarly-themed website that foregoes the link command visibility.

25. Under The Table

Paying a member of a key webmastering forum to post links is not out of the question.

26. Y-Links

Y-Links or 3-Way links are effective viral contextual link builders that build in layers via users’ interconnectedness.

27. Plus-Links

Plus-Links or 4-Way links are as above, with one more limb or conduit.

28. True, There Are Sites…

…like Ezinearticles.com that invite users to submit content and route traffic back to their sites.

29. Watch Your Footing

Share content from the site, image and video-sharing site StumbleUpon.com with other web jockeys.

30. Techno-rati’d

Gain relevancy on Technorati.com’s blog directory by including the relevant tags.

31. Write the Pillar Article

To be counted as a true blog authority, one must first publish a Pillar Article that meets the following attributes: no fewer than 500 words; authoritative yet light on overcomplicated lingo; content that is neatly organized; contains attractors to draw in web traffic; infowise, it is heavy on relevance.

32. Power of Press Releases

Post viral press release-styled bits of info, no more than several paragraphs long, and insert code for easy copying and forwarding of said content.

33. No Solicitors

Signs like that may exist in the real world, but not in cyberspace — unsolicited submissions to blog sites or political sites can lead to traffic.

34. Micro-blog for Macro-results

Micro-blog by posting attention-drawing content in the form of imagelinks, videos and other ephemera.

35. Third Party Content, Gratis

Invite submissions — guest posts or blogs — from friends and visitors to the site.

36. Reciprocate to Build Traffic

Get more traffic by writing blogs, guest pieces and other forms of commentary for other sites for links.

37. Savor It

Submit content to Del.icio.us — Delicious.com — a site that happens to be a popular general topic archive.

38. Snipe It

A sniping software program can fasttrack hundreds of backlinked competitors’ pages. When the proverbial cat is out of the bag, email the linked-to sites to know they’re caught in the web of traffic.

39. Recap’ture

It never hurts to posts a week-in-review blog about the Dot Com industry and related fields.

40. Click, Click, Click…

Get into Pay per click, or PPC, another widely used traffic-directing method employed by advertisers to pay web hosts for the frequency with which their ads are clicked on.

41. Follow You, Follow Me

Join FollowList.com, the home of the DoFollow Blogs, another resource for dissemination of info and links.

42. Walls Tumbl’n Down

Easy one: get a Tumblr.

43. Spider Crawl

Link back and forth between literally every profile, forum membership and relevant webpage connected to the target site.

44. News-flasher

By enabling the site to report breaking news, it’s search engine ranking will climb with Superman-styled leaps — easier said than done, though.

45. Digg It!

Bending steel with bare hands may be easier, but few SEO link builders are more effective than getting a headline and related link posted on the highly-trafficked Digg.com.

46. It’s Not SPAM If Nobody Complains

Linkdrop in the shoutouts on online user games like <i>WoW</i>.

47. Open Invitation

Collect and edit new content by emailing questionnaire templates to established bloggers and posting the results.

48. Post and link to the site on BN.com.

49. Time is of the essence..

Reply to email correspondence immediately and sans sarcasm to build a rapport with other users.

50. The Byline Flex

Publish and distribute a free eBook.

The Ever-Popular Review [51.–57.]

51. Review a book or eBook in return for a link on the publisher’s or seller’s website.

52. For a link on the artist’s and label’s websites, review a new CD or digital album release in return.

53. In exchange for a link, review a new DVD on the and seller’s and studio’s websites.

54. Post and link to the site on any message board.

55. Write a review of a favorite local or regional restaurant, diner or food truck in return for a link.

56. Evaluate a software product in return for a link on the publisher’s or seller’s website.

57. Post a hard copy flyer at the local public library, and post a link on the website, if it’s allowed.

Media Mountains, Hills, Mounds and Anthills [58.–69.]

58. Buy air time to advertise the site on a local radio station.

59. Buy air time to advertise the site on a local television network.

60. Write letters to offline media like newspapers, magazines and college journals and include the site link under the byline.

61. Link to any and all other affiliate sites or ownership sites.

62. Post and link to the site on IEWeekly.com, LAWeekly.com, or OCWeekly.com

63. Hang up a hard copy flyer at a church or religious organization and post a link on the website, too — if the site’s content is not inappropriate for that venue.

64. At a club or fraternal organization, post a hard copy flyer, and post a link on the website.

65. Review a new smartphone or similar piece of computech in return for a link on the publisher’s or seller’s website.

66. Link to a college or university’s dot-edu site, alma mater or not, if it’s allowed.

67. Register the site with the Better Business Bureau.

68. Post and link to the site on Backpage.

69. Donate to a local or regional charity for a sitelink in their promotional displays.

Exploiting All Open Channels [70.–96.]

70. Expose an unreputable blog or site, but be prepared for the fallout (see #72).

71. Flame — yes, flame — or use another attention-getting tactic while bearing in mind the backlash that comes attached to notoriety.

72. Set up a Youtube channel or create a viral video.

73. Plug the website on popular AM or FM radio shows like Coast To Coast and Howard Stern.

74. Call in to any popular podcast and plug the website.

75. Start a podcast and plug the website.

76. Review a favorite local or regional business or store chain in return for a link.

77. Post and link to the site on Amazon.

78. Register the site with the Chamber of Commerce.

79. Cast A Line

Get old-fashioned and gather links from other websites, similar or otherwise, by offering yours first.

80. Post and link to the site on Craigslist.

81. Sell and post on eBay and link to the site on the auction pages and in the forums.

82. Do the above and donate to charity via eBay and collect links that way.

83. Comment and link to the site on TheDirty.com, TMZ and other gossip sites.

84. Post an article on Examiner and link to the site in the text.

85. On IMDb.com, Rotten Tomatoes and other movie entertainment sites, post and link to the site.

86. Post and link to the site on RollingStone.com, Spin.com and other music entertainment sites.

87. Distribute a flyer or business card with the site link on the bulletin board at work.

88. Visit LosAngelesTimes.com and post and link to the site.

89. Comment and link to the site on MSN News and Yahoo news.

90. Post and link to the site on Wikipedia.

91. If the cost justifies it, use a publicist to promote the site.

92. Post and link to the site in Google Groups and Yahoo Groups.

93. Freely post on the Guestbooks in high-profile sites and include the link.

94. Link to the site in a Facebook Wall post.

95. Create a Facebook page for the site.

96. Link to the site in a LinkedIn profile and link to both it and the LI page on Facebook, too.

Odds ‘N Sods

97. Do pro bono work and accept a banner or resource link as compensation.

98. Post and link to the site on Yelp.

99. Print, distribute and use a car bumper sticker with the site name and URL visible in large font.

Just Because…

100. Get friends and third parties to do anything listed above in trade for services, compensation or just because.

SMO Blogger guest blog post thanks to Brain Host, an industry-leading web hosting company that offers affordable shared hosting packages, unlimited storage and transfer, and 24/7 server monitoring. Image credit: Flickr.


11
Dec 10

SEO Products For Professional IT Firms

Buffalo and Fort Erie Public Bridge Authority

Image via Wikipedia

Are a person a business seeking SEO products? Your firm already know that the most beneficial place to look is on the internet and your firm already know an individual have hundreds of thousands of choices out there. SEO products can generate or break your company just by the way they conduct their enterprise with your enterprise. The most desirable SEO service providers are going to be able to assist an individual with a wide array of solutions not just one niche of an ever growing area.

Your firm should seek out SEO services which will not only support an individual at maintaining your web site information, an individual should find a company which might help your business with competitor reports, linking, robot text file management, meta tags and also a lot more.

Trying to earn money on the internet and staying ahead of the rivalry is a 24 hour job and also your company need the right professionals which are there to assist your business as the need arises. You really don’t have time to sit back as well as wait for returns to your inquiries because time is cash the more time you waste the more money you lose.

As an web business professional you know how crucial client service is so finding the right service company for an individual may be slightly less complicated than for the average Joe which has no idea what he is searching for.

Really don’t waste a lot of your time in communication, if a company is not acquiring back to a person this is a sing of irresponsibility and also your firm just can’t have which when your company are attempting to grow your business. Move on to the next business produce sure your firm are acquiring the timely responses your firm need.

If a company does not have time to answer your query how can your company be sure they have the time to work on your project. Client service should be their top priority because that is their small business.

One more thing to think about when our looking for SEO products is a background of the organization, are they a fly by Night Company which will take your income and run or do they already have an established client base? Make sure your company are able to see reviews of the business from legitimate clients so your firm might better judge the safety of using this particular company on your next project.

Keep in mind which an individual have every opportunity to be as choosy as your business needs because rivalry is high and so is the need for the right SEO service organization, should you don’t like the services offered in one place just keep moving and you’ll soon find exactly what you’re searching for.

When searching for a professional IT service company to support your business with all of your San Diego SEO Company generate sure you compare prices. There is such a higher desire for this service and level of competition might be vicious so the good thing is your company will be able to take full advantage. Make sure the solutions offered are the solutions an individual are looking for your company can’t go wrong.


25
Oct 10

Inexpensive DIY Rankings

Inexpensive Web Optimization Rankings

Site visitors is a should if any online enterprise is to succeed. Your enterprise can either pay for that site visitors via promoting, ezines and different means… Or you may decide to go the web optimization route and get all your visitors for free.

However in doing so there’s first an outlay in prices to get your website highly ranked on all the key search engines. The more ranking you want to receive, on multiple pages, utilizing multiple key phrases/phrases, the more expensive it will be to your business.

But the actual query, is simply how costly?….  And, in case you go the D.I.Y search engine marketing route, just how effective will it’s and the way much money will you save?

What is an affordable cost or the typical price for employing an web optimization company?

The problem with most web optimization corporations is the truth that they are literally charging a small fortune for a fundamental search engine optimization campaigns which may embody optimization of only a few net pages and ranking of just to three keywords or phrases. How much for such a package….  anyplace from 2 to $four,000.

The current going charge for in house (internal) SEO work is anyplace between forty to $60 per hour, with external charge, business to enterprise sitting at roughly $100 per hour.

In case you are a big company, these rates could also be reasonably priced however for most small businesses and solopreneurs, they’re merely out of the question.

Even a big firm may be better off handing their SEO tasks over to a succesful worker who can learn the required expertise and strategies and apply these when required. One or people with such capabilities would not only save the company earnings but would permit their enterprise to adapt to new search engine optimisation merchandise so much quicker than having to outsource.

What you are not being advised be the search engine optimization firms is that search engine rating is de facto not that tough to master… And the second level that perhaps matters probably the most is that after getting high ranking for a lot of selected key phrases, just a little maintenance and tweaking can hold you there for a really long time. Even to the purpose that a lot search engine optimization work may be outsourced at very low charges to specialists in different international locations which makes it even more affordable.

Without doubt, obtaining high rankings by doing it your self or handing it over to a serious website positioning is kind of doable. With so many reasonably priced search engine optimisation guides, memberships and software packages on-line at the moment, it is really a surprise as to why many companies are yet to implement their own in-home search engine optimisation specialists utilizing their current staff.

So, is this to say that learning all website positioning strategies is simply a walk in the park, of course not. However any person with an affordable skill in technical matters could have a big website on it’s strategy to excellent rating positions inside as little as two weeks.

Unfortunately what most lack in website positioning, is a transparent and concise plan of action. Sure, many will learn the strategies and methods required but then fail to behave or fail to implement the whole plan thus leading to minimal outcomes. As with all marketing campaign, it must be implemented right by means of to the final step, web optimization isn’t different.

With the persevering with enchancment of search engines to provide extra correct results, search engine advertising will continue to develop and be in high demand.

The decision you must make for your personal business is…. 

Exactly how much revenue do you want to take out of your individual business pocket in using such providers, or is there a greater various by taking your website positioning in house and increasing business income continually, yr after year?

Check Out:

SEO Service Singapore

 


25
Oct 10

Write For People

Design For Search Engines

Search engine is all about content material and each web optimization gurus have been attempting very laborious to optimize their pages just for the search engine and often forgetting that the tip user is definitely the human reader. It is of paramount significance that a page has to be written for humans and designed for search engines like google by way of SEO.

There may be nothing extra vital than creating unique content material for a site. In search engine optimisation, allocating key phrases within the title, header and bold HTML tags not only helps the reader to determine the topic of a web page easily nevertheless it additionally aids in optimization since search engine takes into consideration of the keywords in these tags.

Many writers are concerned concerning the excellent keyword density for the maximum advantage of SEO. Sadly, there are not any exhausting figures for a perfect key phrase percentage. An important issue when creating content material is to make it readable and unique. As long as the content is readable, there isn’t any need to comply with a set share of keyword density.

Designing a page to facilitate the indexing by the search engine bots is another necessary factor to think about subsequent to content creation. A web page with rich content with out listed by the search engine bots is equivalent to no content at all. To help the various search engines to search out the page, the navigation system and sitemap performs vital roles here. It is advisable to have text hyperlinks navigation in order that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can all the time include a set of text hyperlinks on the bottom of the web page where these sorts of navigation system are used to overcome this issue.

Some search engines like google place nice emphasis on the content material near the highest of a page. Subsequently, it is advisable to design the layout in such a manner that the content appears earlier than other components of the page. One example is to use the content material first CSS template; it permits the navigation to seem on the left of a page followed by the content but the content is the first to appear within the codes. This methodology helps search engine bots to identify the necessary content of a page and index them since they are placed near the top of a page. One other simple work around is to make use of a proper facet navigation menu.

The final word function of search engine marketing is to make it possible for the designated content seems in search engine based on the precise searches. Making the content material readable and designing the page for straightforward indexing ought to at all times be the primary priority for site owners when web optimization comes into play.

Thank you.

Check Out:

SEO Services Singapore

 


25
Oct 10

Wordtracker SEO

Wordtracker: A Should For Any Search Engine Optimization Venture

Whereas many elements influence the rankings of a web page, any search engine optimization effort isn’t price even a second of your time with out one and single unknown: relevant and competitive keywords.

Let’s look at an instance: a local transferring firm decided to optimize its website. It knows (or assumes that it does) that the most popular key phrases for their sort of enterprise are “movers” and “moving”. At a primary look, appears to be like like all the things’s tremendous: the key phrases seem to be related, and should produce good results. Nevertheless, there are two errors made here.

The first one is keyword relevancy. What’s the use for our native shifting company of individuals which might be searching for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they’re positioned and offering services in and round San Francisco only?

Another mistake is keyword effectiveness. It’ll take far more effort and time to get top rankings for such standard and aggressive normal keywords as “shifting” and “movers” than to get identical results for something extra particular and related, corresponding to “movers San Francisco” or “shifting San Francisco”. Not solely are these keywords more likely to convert visitors to buyers, but in addition it’s a a lot easier and less time-consuming task.

If the world we live in consists of atoms, the smallest and most vital particles in seo world are keywords. Actually, there’s nothing sophisticated about them, if one remembers three issues about key phrases: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK primarily based company that provides an irreplaceable search engine advertising service software: key phrase analysis and analysis. It helps to find and choose key phrases that are both relevant and competitive. Relevant mean that the keywords are related to your web site, and that these are the phrases people are typing in Google, Yahoo or MSN in order to find your type of business. One other essential think about figuring out a “good” keyword is its effectiveness. Let’s say we’ve a key phrase “movers” which has a file of showing in Google search checklist for 1009 occasions; there are 15400000 different net pages competing for this keyword. Which means this key phrase’s effectiveness index is 1009/15400000=0.066. This index shows that the key phrase is way too competitive and also you’ll in all probability end up someplace in the midst of Google’s search outcomes when you try to optimize your webpage for this explicit keyword.  A rule of thumb is to search out key phrases which are quite in style and on the similar time have fewer webpages competing for them. An excellent keyword is considered to have an effectiveness index of over 100, although anything in between 10 and one hundred could be targeted as well.

Evidently, with out having the right key phrases which might be each relevant and competitive it’s impossible to reach any search engine optimization campaign. Without understanding your niche phrases, you’ll most likely find yourself competing against web pages with 1000’s of inbound hyperlinks optimized by seo gurus and will be lost in millions of search outcomes – no one will even ever discover out you exist. Then again, all it takes to get your web traffic from zero to couple hundreds a day is likely to be one thing as simple and price-efficient as Wordtracker.

Check It Out Now:

SEO Company Singapore


24
Oct 10

Planning Your Keywords

Every good web master knows that they need to research their keywords before even considering making a web site. Webmasters need to know what terms searchers are searching for and how much competition there is for those terms. They want to find key words with high amounts of searches and low amounts competition. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.

 

The first thing you want to do is find out what key words people are searching for. You can do this by using a free tool within Google Adwords. Sign up for a free account with them. Following this, you can go into the opportunities section and find the key word research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. It will also give you a list of similar words that you can use to make other pages on your site. If this already seems like too much work, you can always visit our site. Those that are still with me can learn more in the following paragraphs.

 

Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. I’ll explain what these options mean by using the keyword “used cars”.

 

An example of broad match for “used cars” could be “used up old cars”. As you can see the broad match is not very targeted. You won’t find customers looking to purchase quality pre owned cars from you with this broad match key word.

 

A phrase match using this same keyword could be “red used cars”. Keywords stay next to each other and in the same order as you intend them to be. However, the other keywords placed in front and behind could still make this searcher irrelevant to your site.

 

You’ll want to follow the results of the exact match. Our minnesota seo company only looks at exact matches when researching clients site. Using the exact match method you’ll get the number of people who are only searching with the term “used cars”. When you’ve found a term with high numbers, then you can start looking at its competition. When the numbers don’t look good you can look towards a synonym such as “preowned cars” or something of that nature.


06
Oct 10

What SEO Conference Should I Go To?

Danny Sullivan

A friend of mine just asked me which SEO conference to go to next year. It didn’t take me long to list some of my favorite choices. If I could go to any conference for SEO it would be SMX. That’s where the cutting edge people are, in my opinion. SMX holds about four conferences a year in North America, four in Europe and a few in Asia. One “SMX Advanced” conference is put on each year in the U.S. and one in the U.K. The advanced would be my choice. That’s where you can expect the real SMO experts to speak and occasionally share some secrets. Danny Sullivan is the force that propels SMX and his reputation and contribution to the search marketing community has been unmatched. A large number of A-listers and working SEO’s follow his work on
SearchEngineLand.com.

Second choice for SEO only would be SES, aka Search Engine Strategies, which Danny was involved in earlier in his career.

Or for a broader experience than just SEO but with a heavy focus on SEO/SMO, you might head to pubcon PubCon. I will probably go to PubCon next year. It’s genesis is in the work of WebmasterWorld.com’s founder, Brett Tabke.

Image source: Wikipedia


29
Jun 10

SEO Engine Optimizations Tips

Hey SMO Blogger friends. This is a guest post courtesy of  SEOengineoptimizations.com. Feel free to comment on this post or visit the author’s site for more SEO loving.

SEO Engine Optimizations

Yes, Lookup Engine Optimization (Web optimization) is critical for all sorts of businesses. Weather you’ve an e-commerce internet site or an informative website, static internet site or a dynamic internet site, Web optimization is beneficial for your on the net organization promotion. You must give Search engine optimization the same importance that a brick and mortar small business gave to a yellow page directory listing, years ago.

Web optimization services like research media advertising, organic research engine optimization, Internet advertising consultation and internet site analytics helps to boast your seek out engine ranking in top research outcomes and improve your business profits exponentially. Ranking high on search engines result page is extremely critical should you want specific customers visit your site.

For example suppose you might have site that sell school books. To grow your company and boost your profits, you require to boost your sales. To boost sales, you need visitors. Now, if your web site ranked high on search engine result page, you can get thousands of visitors every day who will be interested in purchasing your books. In short, when your web site is ahead of your competitor’s web page in search results, you may get thousands of visitors everyday out of which at least some will surely purchase your items.

Not only this, today Search engine marketing is considered as the best online enterprise promotion strategy, as it greatly emphasizes on addition of new & quality content to your website, frequently. This is important because customers nowadays heavily depend on Internet to gather information and if you might have optimized your web site content, there is higher probability that people will stay on to your web page for a longer duration and not move on to your competitor’s web page.

Search Engine Marketing is all about making your websites search engine optimization friendly so that company can prosper and you get higher return on investment (ROI). Another benefit of search engine optimization is that it increases your brand credibility in the market. People are more aware of your brand name and hence they return to you in the future when they have to have to make similar purchases.

Therefore Web optimization is a good investment and not an expense when it comes to web site promotion. You can target particular on the net traffic who will contribute in improving your conversion rate. Dominate search engines easily by ranking high on them by opting for Search engine optimisation services for your internet site.

Research engine optimization allows you to optimize your internet site and get the traffic. The lookup engines have complicated algorithms. The lookup engines use these algorithms to rank the websites. The research engines crawls the web pages and checks for various things. Few of them are:

  • Incoming links: the search engines check for the incoming links to a page when crawling. This is a major factor which contributes to the ranking of the internet site. The Google has clearly told the webmasters in their documentation to raise the number and quality of the incoming links in order to get better ranking.
  • Content and keywords: content is the most important thing. It has to be relevant to the internet site and it needs to be fresh. Anything which is not unique and is copied from the other on the internet sources, will be immediately spotted by the research engine bots and will make negative impact on your ranking. The keywords are also very critical. You may have to make sure that you are using the keywords with the proper density. Should you over do this, your content will be considered as spam. If you under do this, your content will be considered as irrelevant to the particular set of keywords. This means that you will have to check the keyword density.
  • Other various factors: there are many other factors which the seek out engines look for while crawling. These include the easy access to all the sections of the web page, easy to read content, meta tags etc.

Now that you know what the seek out engines look for, you can work to improve them. But how would you do these things if you do not have SEO tools for them? Take the example of keyword density. Is it possible for you to calculate the keyword density of the entire content without a tool? Can you read all the content and highlight the keywords and then make the calculation to determine the keyword density? I do not think so that any one can do it with so much content connected to every website these days. You may have to use the tools for this. You can find tools for every task and the only thing which you will have to do is to learn how to use the Search engine marketing tools.


28
Jun 10

The Black And White Seo Methods

The terms black hat seo and white hat seo come up every time somebody talks about search engine optimization. These terms mean different things to different people, but they do have one theme in mind. Webmasters should know the differences between these 2 types of seo as their livelihood could depend on it. I wrote this article to discuss black hat and white hat seo methods and how they can effect your site’s ranking.

White hat search engine optimization is the use of tactics that the major search engines encourage web masters to do. These tactics are seo activities that you would have no problem telling the search engines you are engaging in.

Black hat search engine optimization is the use of tactics that try to manipulate the search engines into giving you higher rankings than you deserve. When the search engines find that you are participating in these tactics, they will usually drop your web site from their search engines. You might even find that the search engines decide to ban all of the web sites that are registered in your name. Web site owners that get all of their traffic from the free search engines will be shut down in one night.

Some might ask, why would anybody bother using black hat seo tactics? People use black hat search engine optimization because it is quick and easy and can get them ranked without the effort or the long wait that some of the other white hat methods entail. Examples of past black hat seo practices were key word stuffing, link farms, automated directory submissions, and even keyword stuffing a page with unrelated keywords in white font.

Unfortunately black hat search engine optimization is never a long term traffic building solution. Using black hat seo tactics may indeed get you some quick rankings, but it will always get you banned from the search engines. Like one large Minnesota seo company says, “you’ll never have to wonder if you will be found out, but you will have to wonder when you will be found out”.

White hat seo methods consist of manually submitting to relevant directories, writing original articles for article directories, and creating unique and genuine advertisements on relevant web sites. These methods will not only get you ranked well in the search engines, but they will also keep you ranked well in the search engines.

I hope this article gave you the information you need on black hat and white hat seo.