24
Jun 10

“Let Go” from my SEO Job

You’re deprecated.

Today I am really glad to blog at SMOBlogger.com. This place has become a true respot for me because I can come here and say whatever I want anonymously. No one knows who I am. No family members. No bloggers. No co-workers. No competitors or enemies. I feel totally free here.

Sure, I have a blog that I make posts to for public consumption. Everyone knows it’s me behind the wheel. I am careful about what I say in my public persona. But, SMO Blogger is my home away from home. It’s the one place I can go to truly speak my mind and not care about the consequences. Isn’t that more in line with the original concept of blogging as online diaries?

Today, I had my “annual review” at the search engine marketing agency where I work. I have been at this company for many years. I’d developed SEO strategies for fortune 500 clients there. I had helped build the SEO department from 1 client to 10. I had trained numerous staff in link building. I had built several sites that were performing well. In short, I got results. But, I was told…

“We’re eliminating the position”

I am a SEO Manager at the firm. The one who built the department, if I could be so bold as to pronounce. I asked why management wasn’t moving me to another position, given my talent and past contributions and more importantly proven track record of results. They’d moved others to new positions when the clients they’d worked on terminated their contracts.

Why didn’t my SEO company think I was valuable enough to keep? I have been thinking about this all day. The new VP has his own friends, his own platforms, etc. Sure, I understand my skills don’t exactly mesh with the new technologies my firm is using–basically what I mean here is going from:

  • PHP to .net
  • Linux to Microsoft
  • Apache to IIS

I was told I’d be laid off in 3 months. I was shocked to hear this. My pride was hurt. After all I’d contributed to my company, the long hours, the late hours, the working at home, the going the extra mile, not to mention the strategies responsible for the success in revenue growth–poof. No importa.

My new VP’s lack of faith and trust really hurt me. I listened to the words coming from his mouth today and realized that upper management’s opinion of me is pretty low. They think I’m a charity case.

“We’ll help you get another job. We’ll give you a reference. I feel terrible for having to do this.”

Yes, I was hurt, but hearing this made me pity them. Did they not know I could get another job if I wanted one? Did they not realize I could do contracting work if I so desired. I get asked to do SEO work all the time but I refuse because I’m too busy doing my day job tasks. Did they have no idea that I was a social media site (I won’t say which one) power user with a successful affiliate marketing business? Apparently not. They never bothered to ask or get to know that part of me. I guess they thought I went home each night and faded into prime time television or something. They didn’t realize that I live and breath SEO and SMO and SEM all day long from morning to night. When I get home I log on and start investigating and testing new strategies for dominating my competitors in the SERPs. Why won’t upper management listen? Take an interest. Ask questions. Get to know your employees.

I left work early today after my “annual review.” Tomorrow I am turning in my 2 week notice even though they have given me months before my “lay off.”

“You nice guys finish… well… usually not first.”

“What makes you think it’s finished?”

My brothers, I don’t want to sound pessimistic. I’m actually optimistic about the future. I’m going to finally have a chance to devote 100% of my time to implementing strategies for my own campaigns. This thrills me. I’m emotional at the moment but actually really happy to be free.


21
Jun 10

Finding Good Link Partners

Eunice Kanenstenhawi Williams

Image via Wikipedia

People from the SEO world know that Google calculates the search engine ranking via the highest number of quality backlinks. In getting legal backlinks, different SEO methods are used by webmasters. One of the SEO techniques is searching good link partners.

Here are the techniques to find good link partners.

1. Forums

If you have a dental website and you’re looking for link partners to execute a reciprocal link exchange, go to different trusted forums link Digital Point. Go to the link exchange section and open a thread telling that you’re happy to exchange links with other dental websites. This is actually a good way to get links if the thread you posted receives good amount of traffic. Make certain to check the forum and the inbox for private messages every now and then to obtain backlinks.

2. Search Engines

Google can give the most exact search results. Therefore, to search a web page for link partners specifically made for dental websites, just type “link-partners.html dental website” on the search bar or any other combination of key terms. Google will quickly display accurate links. Send an email to the collected sites telling that you are very much interested in link exchange in a polite and business-like manner. In just a few minutes, expect to receive positive answers from other webmasters. Web pages with high PageRank and categorized attract more links. If you do not have any web page made for a particular niche, do not fill your homepage with links. Rather, make another web page for link list.

Finding good link partners is easy for webmasters if they use Google even without doing the forum postings and registering in link exchange websites. You can use any of the two ways or you can use both. Don’t forget that too much of something is not good. Thus, search for link partners and do link exchange legally. To improve search engine ranking will be easier if you use ethical and organic methods of SEO.


20
Jun 10

Guide To A Sane Seo Plan

It is said that the definition of insanity is doing the same thing over and over and expecting different results.  This statement should probably be told to many of the current wanna be Internet marketers out there.  Many people are doing the same old seo tactics and not making any head way.  This article was written to cover the fundamentals of what a web site’s seo campaign should look like.

The first thing a new web master needs to do is to ensure that all of his on page optimization has been done.  This includes setting up proper headings, meta tags, and internal linking structure.  It is not a good idea to start working on back links until this step has been done.  However, many web masters try to do just this and later wonder why their web site is not ranking well.

Now, the web site owner should do some ethical link building and off page seo for their site.   Submitting to big paid directories like Best Of The Web, JoeAnt, and the Yahoo directory should be done before going into paid niche directories.   After the DMOZ and all of the other free directories can be submitted to at a manual submission rate.

Next you’ll want to write some great articles to submit to the article directories.  These can be great for both building links and generating traffic via click throughs from your article.  If you want to be viewed as your niche expert than you will want to write many great articles for distribution.

Once you’ve done this feel free to start making posts in blogs and forums to create more links and web site visitors.   Posting in forums is also usefull for getting closer to your prospects and learning what you can do to earn their business.   A great Minneapolis seo company has let us know that forums are also great for providing feed back to the web master.

Once you’ve taken these steps you can go ahead and try some of the other techniques like video creation and press releases.  These steps can be the difference between mediocre search engine rankings and first page search engine rankings.


18
Jun 10

How A Bad Neighborhood Affects Your Site

Numerous websites that use ethical SEO are not able to reach the top spots of the search engine results. The main reason why this situation happens can be chosen from the three: sandbox effect, over optimization or bad neighborhood.

With the sandbox effect that is experienced by all new websites, you just have to wait for a couple of weeks and your website will be indexed if you intellectually do organic SEO practices. Avoid excessive keyword stuffing and overdoing SEO practices if over optimization is committed.

Google is known to rank websites through the highest number of quality backlinks. Having numerous inbound links is way better than having many outbound links. If you have more inbound links, your website will rank higher but if you have more outbound links and those links will point to improper websites or the so called bad neighbors, you will be banned in Google.

It is not unfair to penalize you for having links to bad neighbors even if you do all the ethical SEO techniques for your website. On the other hand, Google is not capable of penalizing your website

Signs that a Website is a Bad Neighbor

Website is labeled as a bad neighbor if they practice keyword stuffing, content duplication, doorway pages, hidden texts and links, auto-generated web pages and misleading titles. Therefore, if you have a web page for link love, make sure to check the links if they are bad neighbors or not.

When checking, the first thing you need to do is see if the website is indexed on Google through typing this on the search box, site: www.domain-name.com. From time to time, check your outgoing links so that you will avoid Google penalties. A clean coded website with quality SEO always get the highest spot on the search engine results page.


15
Jun 10

7 Helpful Tips To Optimize WordPress Blogs

WordPress is a famous blog publishing tool powered by PHP and MySQL. There are many WordPress blogs around the net but most of them are not optimized for search engines especially Google. Besides, it is never too late to start optimizing your website powered by WordPress blogs. Here are the 7 sections of WordPress you need to prioritize to improve search engine ranking.

1. Permalinks

Make certain that the settings of your blog’s permalinks are readable. Permalink means permanent link or permanent URL. If you want to change the default permalink, go to Settings then Permalinks in the WordPress Dashboard. Make your permalink consisted of the category and the post name.

2. All in One SEO Pack – WordPress Plugin

Using all in one SEO pack, you are capable of making customized meta keyword and meta description tags of your home page and blog posts.

3. Long Tail SEO

Every blog post must be optimized for long tail keywords for there is a great chance of getting good traffic since searchers today are more specific with their searches.

4. Social Bookmarking

Every post in your blog must be submitted to popular social bookmarking sites such as Digg and StumbleUpon. Your blog will increase its traffic and the number of your backlinks is incremented with the use of social bookmarking.

5. Homepage of your WordPress Blog

Optimize the homepage of your blog more than any web pages. Pick at least two less popular key terms related to your niche. Make sure to mention the keyword phrases in the title tag, meta description and of course in the content of your blog.

6. Google XML Sitemap – WordPress Plugin

This tool helps you to easily generate an up-to-date sitemap in order for the posts and pages of your blog to be indexed immediately.

7. Link Building

Building lot of backlinks for your blog is one of the greatest ways to improve search engine ranking. Various methods can be used to build links like article marketing, directory submission, blog commenting, press releases, link exchange, social bookmarking and forum posting.


15
Jun 10

Common Link Building Mistakes

One of the most significant SEO techniques is link building. Link building is costly when it comes to time and funds. Stated below are some of the common link building mistakes when doing link building.

– No Follow Backlinks

Building links through link exchange with fellow webmasters is still one of the white hat SEO techniques. Sadly, some webmasters betray you. Do not shell out for backlinks or any other offers because eventually you’ll found out the links are no follow and you’ve been scammed.

– Obsolete Anchor Texts

It’s nice to have your websites with links coming from websites with high PageRank. But if the anchor text in your hyperlinks is “More…” or “Click here”, it’s completely useless. Remember your aim is to create backlinks using your target keywords. If your hyperlink doesn’t contain the target keywords, it carries no effect to your website. There are available backlink checker tools on the net like Backlink Analyzer.

– Links Coming from Images

Links from images are somehow more attractive than links from anchor text. Anchor text is better than images in SEO world.

– ALT Attributes

Links coming anchor text are way better than links from images. You can still use the image if the anchor text is not doable to use for backlinks. Make sure to put the keyword on the ALT attribute of the image because spiders can read it.

– Links from Not Related Websites

The most frequent error in link building is having links from unrelated websites. The significance of a link coming from websites that are not associated to your niche is very low. It’s not easy to obtain links from related sites but once you get them, it’s really worth the effort, skills and wait.

Backlinks, inbound links or hyperlinks are exceedingly essential. To improve search engine ranking, focus your attention to the links pointing to your site. Remember, it’s good if you monitor the links going to your site.


15
Jun 10

Essence Of Anchor Text

It is significant to utilize anchor text in order to improve search engine ranking. Anchor text is directly correlated with inbound links. When you leave comments to blogs or submit articles with links, use anchor text and not the URL only. It’s pretty hard to reach the top spot with competitive keyword because you will compete with a lot of companies while the less popular keywords or long tail keywords are easy to optimize if you will follow the tips below.

1. The anchor text should be mentioned in the title tag, meta description and meta keyword tags.

2. Make your domain name named after your anchor text or at least included.

3. The anchor text must be included in the first sentence of the website.

If you want to get high rankings, optimize all your web pages. For every web page, different meta tags and title must be used because some search engines tag this situation as errors.

For example you want to optimize a web page with the keyword “ecommerce SEO”. Here are the ways you need to follow.

1. Make sure to insert “ecommerce SEO” in the meta keyword and meta description tags of the website.

2. Ensure that the first sentence of the article stated “ecommerce SEO”.

3. The Universal Resource Locator must be like this: http//yourdomain.com/ecommerce-seo.html and not like this: http://www.yourdomain.com/copy.php?uid=0201. If you really aim for that specific keywords you can use ecommerce SEO itself as the domain name like this: http://www.ecommerce-seo.com.

4. The web page with the highest Google PageRank must have links going to the page you are optimizing using “ecommerce SEO” as anchor text.

5. Leave quality backlinks to websites related to your niche with “ecommerce SEO” as anchor text.

The mission to rank high in search engines using the target keywords or anchor text will not be difficult if you will follow the plain and simple tips above.

 


08
Mar 10

Weird Google

Weird Google Search Results

I got the above when I was searching on Google for a SMO product I heard about on a podcast called knowem. It basically helps companies reserve their social media profiles across the multitude of social sites, keep away squatters, that type of stuff. Apparently my desktop brought up a page that was intended for mobile.

Weird Google Search Results2

I have no idea what this error means. It seems to be saying that a previous page (a google search results page) is sending me to a TechCrunch page. Why would Google provide a warning about a redirect from google.com?

I invite your opinions about these two screen caps.


23
Sep 09

Sphinn Stalking

I felt a little uneasy the day I saw that I was “stalking” a female SEO on Sphinn.com, Danny Sullivan’s social media news site for search. No worries, in Sphinn v2, stalkers have been decriminalized and replaced by the more politically correct “followers.”

Sphinn Stalking SEO Woman

We can all feel a little better about ourselves now. Kudos Sphinn for trying something different!


29
Jun 09

Google Webmaster Tools Saved my Butt

Serps - Saved by Google Webmaster Tools

It happened one summer in 2006.

I had just started my new job as SEO campaign manager for a well-known agency in a well known U.S. city.  One of my tasks was to deal the the problem of a particular Web site’s lack of organic search performance.  This site had done well for the agency because it had helped bring on board a very large paid search account which had resulted in a great deal of revenue. This site had about 100 articles and was completely search engine friendly in terms of on-site SEO and running a propriety CMS that seemed stable.  Word around the office was that the site was becoming very important for the company’s organic search initiatives.

I was flummoxed. I’d done everything I knew how to make the site rank for the keywords. So, I set out to do some serious link building and link building I did. Still, no movement in the SERPS.

Then, one day as I plowed through the Google SERPs I began to notice that the actual title tags from the site were not appearing. Instead, I saw “Untitled” or simply the domain name.

Something spurred me to look in this new Google Webmaster Tools product that had been launched a while back. I did this and noticed a message stating the site files had been blocked from crawling via robots.txt.

So, immediately I checked the Robots.txt file and saw:

# go away User-agent: * Disallow: /

How could I be so dumb? Immediately I contacted IT to remove this. Apparenlty they had pushed the robots.txt file from the deve server to the live server and the robots.txt file had been included with it.

Thanks Google!