08
Feb 11

Writing For The Internet: How Good Copy Turns Into Dangerous Advertising

Sunset behind my desk

In relation to writing web sites, what is nice for the search engines is commonly not good marketing.

Why? Because virtually inevitably, if you write to please the various search engines, you write about the features of your service. But you need to be writing about the advantages in your customers.

It is a fundamental downside and one it’s a must to take into account at each stage of creating the copy to your website. It’s important to achieve a stability between writing for folks or writing for search engine robots. The balance will probably be subtly completely different for every business. You may most likely need to preserve experimenting. It all relies upon really on how important search engine visitors will probably be to your organisation. First a fast recap on the basic concern of search engine copy.

Search engine optimisation (typically known as web optimization) mainly means ensuring your website ranks extremely with Google and different search engines. Google wants to provide people the best, relevant information. It does this by reading the copy in your website.

If sure words are used frequently, Google will calculate that the location is related for that “key phrase”. When folks seek for that key phrase, Google flags your web site as one worthy of consideration.

So, when a copywriter creates his own website, he tries to make use of the phrase “copywriter” as continuously as possible.

It is no good just listing the phrase either. It must be in actual sentences. What’s extra, it’s much better to use the keyword at or near the start of a sentence. You also want the key phrase in the main headline, in the first paragraph, and as often as possible thereafter. So, you end up writing about you, the copywriter, and the copywriting you can offer. Options of your service.

The place are your prospects in all this? Any good copywriter, in reality even an entire newbie,  knows that it is advisable to flip the features of your service into benefits for the customer. It is simply good marketing.

The copywriter ought to be explaining how he can improve sales, appeal to prospects, save the consumer money, present exceptional service and so on.

The identical is likely to occur no matter enterprise you are in. If you happen to’re a graphic designer, a shopper would possibly come to you as a result of they need you to create knowledgeable picture for his or her business.

But they don’t seek for “professional image”, “design influence”, or  “creativity”. They search for “graphic designer.” So your copy has to keep mentioning “graphic designer” this, “graphic designer” that.

What’s the resolution? If you understand an easy one, please share the secret. For most organisations and companies, the answer is going to be a balance. It’s essential know how essential Google searches are to you. If the answer is “not a lot” as a result of guests come from other sources – perhaps by a unsolicited mail campaign, Web advertising clicks, or because they are a regular buyer and have you bookmarked – then your copy should weighted extra in direction of good advertising, with much less emphasis on search engine robots.

But if Google searches are all the pieces to your organisation, then you definately’ll need to play the game by their rules.

Rigorously written copy can at least attempt to play each games. You can hold using keywords, however at all times keep in mind that you have to bring the main target again onto benefits to your customer.

It isn’t straightforward, and it can be a painstaking process. But that in essence, is what good web writing needs to be about: retaining one eye on the major search engines and pleasing them when vital, but all the time bringing it back to people, to clients, to benefits. As a result of that’s good marketing.

Find Out More:

SEO Services Singapore


25
Jan 11

Google Postini Thinks Google Places is Spam

Google Postini Blocking Google Places

Google Apps aka Google Postini is a spam blocking service that works rather well if you can ever get it configured on your server. Thanks, Google for buying Postini (notice how I just assume Google purchased this company instead of developed it in-house at Google Labs).

All SEO practitioners know that Google prefers algorithmic solutions over manual pulls. Well, it looks like that practice has carried through to their spam blocking email software, Postini, which thinks that the Google Places email carries all the hallmarks of spam. Of course, there is one possibility worth considering. What is this is actually not from Google and someone is spoofing Google?


20
Jan 11

Just Tweet It

Michael Jackson - Just Tweet It

They told him don’t you ever follow around here
Don’t wanna see your Facebook, you better disappear
SMO is in their eyes and their keywords really clear
So tweet it, just tweet it

You better follow, you better list who you can
Don’t wanna see no blood, don’t be a macho man
You wanna be twough, better list what you can
So tweet it, but you wanna be twread

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright
Just tweet it, tweet it
Just tweet it, tweet it
Just tweet it, tweet it
Just tweet it, tweet it

They’re out to get you, better RT while you can
Don’t wanna be a boy, you wanna be a man
You wanna stay alive, better do what you can
So tweet it, just tweet it

You have to show them that you’re really not scared
You’re microbloggin’ your life, this ain’t no truth or dare
They’ll kick you, then they tweet you,
Then they’ll tell you it’s fair
So tweet it, but you wanna be bad

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright
Just tweet it, tweet it
tweet it, tweet it, tweet it

tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or who’s tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright
Just tweet it, tweet it
tweet it, tweet it, tweet it

tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or who’s tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Showin’ how funky and strong is your fight
It doesn’t matter who’s twrong or tright

Just tweet it, tweet it, tweet it, tweet it
No one wants to be untweeted
Just tweet it, tweet it
tweet it, tweet it, tweet it


13
Dec 10

Taking HostDime to the Woodshed

Hey buddy, can you spare a HostDime? Here’s 2 cents…

HostDime Top 10 Bad Host List

This is not your usual web hosting top list. Credit hostexploit.com.

I wasn’t really that upset when I received a new invoice from HostDime after I had specifically requested that my account be cancelled. I followed the prescribed cancellation process and I was unsure why a new invoice created. Further, I could not login to the core support desk nor receive a password reset email. I asked HostDime make sure this invoice is voided per my previous cancellation request.

Later, HostDime fixed the problem and sent me a conciliatory email and even followed up with a call to find out why I was leaving. We’re cool. No problem.

I was a pretty loyal client and don’t have any major complaints.  I didn’t want to leave HostDime. I sort of liked their 24 hour phone support that other bargain hosts don’t dream of offering. Why was I cancelling my HostDime account after all these years? I was told by HostDime that I needed to move my few little wordpress blogs to a dedicated server because of resource overages.

So, that is exactly what I am doing.

These wordpress blogs and static sites get no more than 2000 visits per day, cumulatively. They are tiny. I was shut down 3 or 4 times for resource overages–a measurement that I have no insight into and have no way of knowing if I am over or under. In the last ticket that occurred this past June, my main site was shut down without notice. I discovered this myself and contacted HostDime and was told my site was suspended for resource usage.

Listen up, HostDime. When you tell someone to cancel their HostDime product, you may want to offer them an alternative product at HostDime, perhaps a discounted deal on a dedicated server. Don’t just tell them to leave! Don’t suspend a loyal client’s account for something he has no visibility into, not tell him of the suspension, then ask him to go to a new platform and not give him any options or even try to upsell a dedicated server. You could have sold me a VPS or dedicated server easily. Why didn’t you? I wanted one. I had to find one on my own.

Another sore spot was that I had contacted HostDime about working with the company on promoting them through the affiliate program and I didn’t feel like I received a very warm response. One particular blog I own ranks on the first page for some serious HostDime brand terms. As far as I know I have not had once single conversion over the many years this ranking has been maintained. Not one. And the search volume on your brand name is 3600 per month per the Google Keyword Tool. During that time, what was happening to all the new customers I am referred to HostDime? It seems strange that HostDime marketing would look the other way and fail to take note. Affiliate marketing is about relationships. Why didn’t you want to work with me, HostDime? I would if I were you. Your competition certainly does 🙂


06
Dec 10

Feeling Down?

Wikileaks.Org Down

Here’s how I’ll always remember you Julian.

Wikileaks is down today. What else is new? It looks like this is becoming the norm thanks to vigilante hackers. Where can Wikileaks.org host now?

Here’s what Firefox says about Wikileaks this morning:

Server not found

Firefox can’t find the server at www.wikileaks.org.

Check the address for typing errors such as
ww.example.com instead of
www.example.com

If you are unable to load any pages, check your computer’s network
connection.

If your computer or network is protected by a firewall or proxy, make sure that Firefox is permitted to access the Web.

A little tribute from DJ SMOB and Jeff Beck:

Well I’m going down
Down, down, down, down, down
I’m going down
Down, down, down, down, down
I’ve got my head out the window
And my big feet on the ground
She’s gone
Gone, gone, gone, gone, gone
She’s gone
Gone, gone, gone, gone, gone


26
Oct 10

Google LOL

Google LOL

Meet the Google AdWords approved directory submission advertisers coming up for the keyword search:

niche directory submission

Can it be any more obvious?


25
Oct 10

Write For People

Design For Search Engines

Search engine is all about content material and each web optimization gurus have been attempting very laborious to optimize their pages just for the search engine and often forgetting that the tip user is definitely the human reader. It is of paramount significance that a page has to be written for humans and designed for search engines like google by way of SEO.

There may be nothing extra vital than creating unique content material for a site. In search engine optimisation, allocating key phrases within the title, header and bold HTML tags not only helps the reader to determine the topic of a web page easily nevertheless it additionally aids in optimization since search engine takes into consideration of the keywords in these tags.

Many writers are concerned concerning the excellent keyword density for the maximum advantage of SEO. Sadly, there are not any exhausting figures for a perfect key phrase percentage. An important issue when creating content material is to make it readable and unique. As long as the content is readable, there isn’t any need to comply with a set share of keyword density.

Designing a page to facilitate the indexing by the search engine bots is another necessary factor to think about subsequent to content creation. A web page with rich content with out listed by the search engine bots is equivalent to no content at all. To help the various search engines to search out the page, the navigation system and sitemap performs vital roles here. It is advisable to have text hyperlinks navigation in order that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can all the time include a set of text hyperlinks on the bottom of the web page where these sorts of navigation system are used to overcome this issue.

Some search engines like google place nice emphasis on the content material near the highest of a page. Subsequently, it is advisable to design the layout in such a manner that the content appears earlier than other components of the page. One example is to use the content material first CSS template; it permits the navigation to seem on the left of a page followed by the content but the content is the first to appear within the codes. This methodology helps search engine bots to identify the necessary content of a page and index them since they are placed near the top of a page. One other simple work around is to make use of a proper facet navigation menu.

The final word function of search engine marketing is to make it possible for the designated content seems in search engine based on the precise searches. Making the content material readable and designing the page for straightforward indexing ought to at all times be the primary priority for site owners when web optimization comes into play.

Thank you.

Check Out:

SEO Services Singapore

 


25
Oct 10

Wordtracker SEO

Wordtracker: A Should For Any Search Engine Optimization Venture

Whereas many elements influence the rankings of a web page, any search engine optimization effort isn’t price even a second of your time with out one and single unknown: relevant and competitive keywords.

Let’s look at an instance: a local transferring firm decided to optimize its website. It knows (or assumes that it does) that the most popular key phrases for their sort of enterprise are “movers” and “moving”. At a primary look, appears to be like like all the things’s tremendous: the key phrases seem to be related, and should produce good results. Nevertheless, there are two errors made here.

The first one is keyword relevancy. What’s the use for our native shifting company of individuals which might be searching for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they’re positioned and offering services in and round San Francisco only?

Another mistake is keyword effectiveness. It’ll take far more effort and time to get top rankings for such standard and aggressive normal keywords as “shifting” and “movers” than to get identical results for something extra particular and related, corresponding to “movers San Francisco” or “shifting San Francisco”. Not solely are these keywords more likely to convert visitors to buyers, but in addition it’s a a lot easier and less time-consuming task.

If the world we live in consists of atoms, the smallest and most vital particles in seo world are keywords. Actually, there’s nothing sophisticated about them, if one remembers three issues about key phrases: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK primarily based company that provides an irreplaceable search engine advertising service software: key phrase analysis and analysis. It helps to find and choose key phrases that are both relevant and competitive. Relevant mean that the keywords are related to your web site, and that these are the phrases people are typing in Google, Yahoo or MSN in order to find your type of business. One other essential think about figuring out a “good” keyword is its effectiveness. Let’s say we’ve a key phrase “movers” which has a file of showing in Google search checklist for 1009 occasions; there are 15400000 different net pages competing for this keyword. Which means this key phrase’s effectiveness index is 1009/15400000=0.066. This index shows that the key phrase is way too competitive and also you’ll in all probability end up someplace in the midst of Google’s search outcomes when you try to optimize your webpage for this explicit keyword.  A rule of thumb is to search out key phrases which are quite in style and on the similar time have fewer webpages competing for them. An excellent keyword is considered to have an effectiveness index of over 100, although anything in between 10 and one hundred could be targeted as well.

Evidently, with out having the right key phrases which might be each relevant and competitive it’s impossible to reach any search engine optimization campaign. Without understanding your niche phrases, you’ll most likely find yourself competing against web pages with 1000’s of inbound hyperlinks optimized by seo gurus and will be lost in millions of search outcomes – no one will even ever discover out you exist. Then again, all it takes to get your web traffic from zero to couple hundreds a day is likely to be one thing as simple and price-efficient as Wordtracker.

Check It Out Now:

SEO Company Singapore


25
Oct 10

Learning SEO On My Own

Learning SEO can be done the easy way or hard. The easy way requires you to tap the services of SEO experts and learn from them, while the hard way is getting into it all by yourself. I learned SEO by accident, never really intending to become the self-professed expert that I am. But despite the cheap route I made, I am doing rather well if I say so myself.

This is not supposed to be a step by step guide to learning SEO, so if you follow the steps I myself have taken, our results may vary so take what I have to say with a grain of salt and keep this as sort of a reference guide on what you can choose to do.

It all began when after a few months after the launch of my online business. My service was a popular and strong one, one that I believed would reap in profits from all over. Imagine then my dismay when after a couple of months, my sales were abysmal. It was then I knew that I needed something to market my business. Something effective, yet cheap, since I wasn’t really earning much then.

I then searched around until I saw several blogs about how to do SEO. Search engine optimization was a phenomenon I only heard about, but thought was useless. But then, my desperate situation pulled me to learn more about it and find out first hand if it really works. After all, what am I to lose? Profits were close to nil, I figured the only way left to go then, was up.

So I devoured all the information in those blogs. Reading through the archives, keeping myself updated with each new post, etc. Days turned to weeks turned into months, until I had a basic understanding how it all works and how to tie it all together. I applied what I learned. From on page optimization to building links and everything in between. I did all I could.

Lo and behold, after a few weeks of this, my sales went up. Not by much, but enough for me to take notice. I didn’t attribute it first with the SEO, but when sales exploded I analyzed what had happened. Turned out, the SEO worked and I was in the front page of Google. Amazing. So until now, I keep on doing SEO, learning all new things about it, and applying everything I learn. I want to have the number one position and keep it there.


25
Oct 10

Thesis Theme For WordPress Blogs

Thesis Theme – The Recommended Theme For WordPress Blogs

One major issue in website design is the use of functional but beautiful themes or “skins” for your web pages. If you’re a beginner or an advanced wordpress.org platform user, and you want to know which wordpress theme can really make your site stand out, read on…

Chris Pearson is the genius behind the WordPress theme called Thesis. Have you ever wondered why so many people are singing praises to this wordpress theme? First of all, it’s a high-quality template that’s also a clean slate for your own creativity. You can easily set up banners, videos and photos. The default settings are already so attractive that you may feel ok with keeping the original settings instead of doing further customizations. But if you’re feeling creative, you can easily personalize your wordpress theme.

Using the theme options, you can choose the number of columns you want for your blog or website to have. You can put borders around your post area. If you want the full-width look, you can easily change the original default settings and remove the sidebars. Change the size and layout of your website’s sidebars and content area. Choose the category or the pages you want to appear on your site’s main navigation bar. You can even have your menu links on your navigation bar.

Bloggers can benefit most with the way thesis theme is designed to make life easier for bloggers. You never have to mess with the php scripts or HTML to insert your google webmaster verification code on the header of your blog again. The same goes with the footer codes.

Thesis is more than just another pretty wordpress theme. Search engine optimization should be your main concern as a blogger, which makes Thesis the best website skin for you. Just using Thesis will make you more popular with the search engines. Easily instruct Thesis to use a title-description structure that makes your web pages more search engine friendly in the theme options page.

Who else could use Thesis to make their websites better? I can tell you that this theme is perfect for personal blogs, particularly if the blogger is not completely at ease with HTML and PHP codes.

Experienced bloggers will enjoy tweaking the theme according to their taste and preference. Affiliate marketers can easily create online websites that feature various products for sale. Video bloggers will love the feature area of the Thesis theme. Photo galleries can easily be updated and created on Thesis. If you’re a freelancer, you can create your portfolio with Thesis.

Visit the following website for more information on Thesis theme review and learn How to download WordPress