Can you believe that if Facebook was a country it would be the third largest country and bigger than America?? That is amazing. It actually took 4 years for the internet to reach 4 million users and yet Facebook reached 100 million within 9 months!! This growth is incredible especially when you consider Facebook is free! Older ladies are actually the fastest growing group on Facebook!
The potential for the small business owner with social media sites is tremendous.
And who would have thought that YouTube is already the largest search engine after Google? Awesome! Everyone knows that Youtube has grown at an incredible rate and is very highly trafficked. A recent change that YouTube made was to transcribe every video that is uploaded, in order to rank it for keywords in their search engine! So putting keywords in both the video and the description is now key.
LinkedIn, although far behind Facebook in numbers, is way ahead in the calibre of the users. LinkedIn is used very much by company CEO’s, Management and other high flyers. In fact a staggering 80% of the companies who use Linkedin do their recruiting on this site! If you are looking for high calibre leads, LinkedIn is definitely the place to find them.
Another Social Media site that is growing quickly is Twitter. It is used generally by people who want to stay in touch with old and new friends, but it is increasingly used by businesses to promote themselves. Because anyone is allowed to make applications for Twitter, it is regularly changing and evolving. Lack of understanding does keep some away, but because it is so well known now, more and more people are jumping on the bandwagon everyday.
There are over 200 million blogs on the internet today. Over 50% of these have new content posted everyday! Basically if you are in business today you need to have a blog to keep your customers up to date with your products, services and special offers! Well you need a blog and you also need to be doing YouTube videos, and you need a Facebook page! This is what the future looks like!
Any business that is not on social media, I seriously believe is going to be losing out immensely. I am aware that alot of people out in the ‘real’ world consider it to be something of a fad and not something that they need to be involved in, but I think they are definitely missing something massive. Just study those figures once more and think about it!!
So jump in! We’re waiting for you:)
If you are amazed by this Facebook Fact and want to start promoting your business on Facebook, grab this FREE Facebook Training before it’s taken down!