Sep 10

Paid Search can be Dumb

Paid Search is Dumb

Used Toilet Paper Anyone? Those paid search geeks think they are so smart with all of their acronyms-ROAS, CTR, CPO, etc. I only need one acronym: SMO

I doubt the brands of these advertisers will be hurt but it does seem there should be some way to suppress dumb ads from showing. Of course, why was someone searching for used toilet paper in the first place? Perhaps the person was burned by paid search once and has a bias 🙂